The Agency Announces Integration With Rechat Across Global Network

The Agency announced a strategic integration with Rechat on Friday, making it the brokerage’s centralized operating platform for agents and staff across the brokerage’s global network.

The Agency has 150-plus offices in more than 15 countries and the Rechat integration allows agents to manage marketing, client relationships, transactions and automated workflows through a single platform.

“The Agency is one of the most respected luxury brands in real estate, and their commitment to thoughtful growth and agent empowerment aligns closely with how we build Rechat,” said Shayan Hamidi, chief executive officer of Rechat. “Our team across 18 countries and our platform are designed to help reduce complexity and support scale.

“This partnership reflects a shared belief that technology should enable great agents, not get in their way.”

Under the integration, agents will use Rechat’s customer relationship management, marketing tools and automated assistant — Lucy — alongside third-party integrations such as Follow Up Boss, SkySlope, ChatGPT, Zillow and Loft47.

“The Agency was built on the belief that collaboration, innovation, and world-class service go hand in hand,” said Mauricio Umansky, founder and chief executive officer of The Agency. “Our partnership with Rechat reinforces that commitment, creating a more connected global ecosystem while delivering intuitive, best-in-class technology that drives efficiency, empowers our agents and ultimately elevates the client experience.”

The Agency Executive Vice President of Digital Strategy Zane Burnett said building artificial intelligence (AI) tools customized for individual agents remains a primary focus.

“By unifying workflows into a single, open, mobile-first platform, this integration reduces friction, simplifies the day-to-day and enables our agents to spend less time managing systems and more time focused on clients, creativity and closing deals, all while elevating the client experience our brand is known for in every market,” he said.