The Proven Ways Real Estate Agents Are Using Ai To Close Deals Faster

In June 2025, from HousingWire’s The Gathering stage in Colorado Springs, Leo Pareja, the CEO of eXp Realty, predicted that by 2030, AI would be “table stakes” for brokerages in their offerings for agents. 

Given that 82% of real estate agents integrate AI tools into their business, according to a report by Realtor Property Resource (RPR) published in February, this prediction appears to be on its way to becoming true. According to the report, 71% of agents reported that the biggest value AI provides them is saving time, followed by improving communication (62.67%), strengthening presentation (50.96%) and reducing workload (43.32%). 

For Mitch Bohi, a San Clemente, Calif.-based Compass agent, these statistics ring true to how he thinks about using AI in his business and workflows. 

“You only have a certain number of hours during the day, so I think we often ask ourselves, how do I best utilize those hours and what tools can I put in place to help me along the way?” Bohi said.

Ben Laube, the eXp Realty-brokered team leader of The Ben Laube Homes Team, has a similar approach in choosing where to integrate AI into his business. 

A focus on internal systems

“Over the past year, I have been focusing on making our internal systems more efficient. We started with internal bookkeeping and task tracking and now we are using AI to handle lead intake, follow up and some of the marketing workflows that we have,” Laube said. “The goal was to improve speed and consistency with these tasks and just make our staff more efficient.”

The primary AI tools of choice for Laube and his team are a variety of LLM’s like ChatGPT. Laube uses these LLMs and other coding specific tools to build his own customer relationship management (CRM) platform, which he said has enabled him to more seamlessly integrate custom workflows into the operation. 

“Originally we set out to fix our client intake and qualification process, but we discovered that the tools we were currently using were not AI enabled enough to allow us to take advantage of all AI has to offer. Even building an AI response engine to respond to incoming leads and start the qualification process was too difficult to integrate with the existing CRM we were using,” Laube said.

Coming from a coding and marketing background, this task did not feel too intimidating to Laube, who said he enjoys researching new AI tools to find things that best suit the needs of his team. 

Efficiency is key, especially with forms and contracts

While Bohi also incorporates AI into his business, he takes a different approach than Laube. In his pursuit of increased efficiency, one of the tools Bohi uses to better manage his time is question is Ethica AI’s VoicePilot, which he has access to through his membership with the California Association of Realtors (CAR). Through VoicePilot, Bohi can use voice commands to fill out forms and do things like write offers for clients while on the go. 

“If I get a call from a client wanting to put an offer on a property, but I am out doing showings I can be in the car and have Ethica VoicePilot write the offer,” Bohi said. “It asks me a ton of in-depth questions about everything I need to fill out and by the time I get to my next destination, it’s ready to send to my transaction coordinator to review.” 

He also said it helps ensure that no fields are missed or overlooked on offer forms, allowing him to more effectively and efficiently serve his clients. 

Brokerages are innovating

Bohi is also a fan of the AI tools Compass has integrated into its technology platform. One of his favorite tools tracks which properties his clients view, even telling him if they have viewed the same property multiple times. 

“That shows there is obvious interest in that property and that is not something I would have known in the past unless the client told me,” he said. 

Nyia Johnson, a North Carolina-based Real Brokerage agent, says her firm’s AI assistant Leo has been a game changer for her business. Recently, Johnson used Leo, which was first launched by Real in 2023, to find a property for a client who had very specific needs and a strict budget. 

“I gave Leo the brief of exactly what the client was looking for — something with a payment under $1,700 a month within 20 minutes of a specific school — and I knew that in order to keep everything within their budget I would probably need a new build with builder incentives,” she said. “Leo came back to me with this community I had only kind of considered, but before I took the client out, I was able to go over the numbers and find a way to make it work for them. So, we went to see the property and they fell in love, and we put in an offer the next day.” 

Since then Johnson said she routinely uses Leo to help her find properties as it makes the home search process more efficient enabling her and her clients to act faster, beating out any potential competition. 

Find ways to make agents’ jobs easier

For brokerage leaders strategizing about AI implementation, helping their agents find ways to be more efficient and effective is key. At United Real Estate, David Dickey, the company’s chief technology officer, said this was a primary goal when his team brainstormed and ultimately launched Bullseye AI. 

“We want AI to be your virtual office assistant that can do that work for you, so you can get out from behind the computer and work with clients,” Dickey said, discussing the recently launched Bullseye AI Assistant. 

One of the main use cases for the assistant Dickey highlighted was CRM management, a task that takes up a lot of time for many agents.

“We are trying to make it really easy to do things in the CRM so that we don’t have to spend time training people how to set up a contact or set up a buyer on a buyer program or setting up a lead boost campaign on social media,” Dickey said.

While it is still early days for the products, Dickey said adoption seems to be going well with logins to the Bullseye platform rising roughly 35% from an average of around 30,000 a month prior to the launch. 

Managing email and creative

While Levi Lascsak, the eXp Realty-brokered co-founder of the Living in Dallas, Texas Team, does use many AI tools to help increase efficiency, including Fyxer.ai, to manage his email inbox, he has also found ways to help him in the creative parts of his business. Lascsak and his team use YouTube videos as a primary marketing and lead generation source. To streamline the process of turning raw footage into an effective post on YouTube, Lascsak uses a variety of AI tools to help with editing, generating titles and video descriptions.

One of his favorites is channelstudio.ai, which was specifically created for YouTube creators. He said he also uses some Adobe AI products including the Adobe Photoshop AI tools to help with image editing and Opus Clip to create more short form videos from the footage he and his team capture for their YouTube channel. 

Where to start

No matter how you hope to integrate AI into your business, agents and brokers said getting started can often feel overwhelming given the plethora of tools on the market. Laube said it was first important for him to weigh the costs and benefits to his team. 

“Rather than playing with every single new tool, we now have our baseline tools that we use for very specific reasons, so there has to be twice the number of features or benefits or cost savings for us to switch away from a tool that we are currently using,” Laube said. “Define your workflows before looking for the right tool.” 

Bohi agrees that oftentimes fewer tools is better. 

“You don’t need 19 AI tools, but you need the ones that free you up to do the tasks that only you can do that are most beneficial to your business,” he said.

Regardless of which AI tools a brokerage uses or which pain points they are looking to solve, it appears that AI tools are not going anywhere. 

“We see AI as this incredible gift that will massively unlock productivity,” Rory Golod, the president of growth at Compass International Holdings, said. “An agent, at their core, wants to spend the majority of their time working with their clients, but a lot of their time gets pulled into administrative non-core tasks. I think you’ll see agents using AI over the next number of years being the ones to grow their businesses at a faster rate than ever before. That’s something we should be celebrating.”