United Real Estate Launches Bullseyeai Platform

United Real Estate is stepping into the brokerage AI arms race. The company has launched BullseyeAI, an AI-power technology suite and proprietary platform that is integrated with United’s existing technology tools. 

According to Tuesday’s announcement, BullseyeAI will reduce overhead, streamline daily workflows and free up more time for income‑producing activities that occur outside of the office. United said BullseyeAI is built on proprietary architecture that combines an LLM with a conversational AI assistant and automated AI agents. Users have access to voice-enabled to typed task execution within the BullseyeAI dashboard. 

With BullseyeAI, agents can do things like manage contact data, write follow up messages, initiate automated email marketing campaigns and locate courses in United’s Learning Academy. 

“We’ve invested for the long term in our proprietary platform, so our affiliates don’t have to carry the cost or complexity themselves. At a time when technology budgets are squeezing margins, BullseyeAI gives our agents a durable advantage without additional cost,” Dan Duffy, United Real Estate Group’s CEO, said in a statement. “It is fast to evolve as AI advances and is intentionally designed to support the human side of the business. Our objective is straightforward: give agents their time back. Less time tied to a desk. Less time spent on low‑value tasks. Real estate will always be a people business, and BullseyeAI makes that more possible for our affiliates than ever before.”

Additionally, agents and brokers have access to “Sofie,” United’s Sphere of Influence AI Agent and “Rosie,” United’s Recruiting AI Assistant. These AI agents help agents and brokers by maintaining and nurturing an agent’s sphere of influence and handling recruiting workflows. 

“United has a significant advantage in bringing AI breakthroughs to market because we’ve spent years building and strengthening our proprietary platform. With full ownership of both our data and our software, we can move with uncommon speed to deliver agentic tools tailored to how real estate professionals actually work,” David Dickey, United’s chief product and technology officer, said in a statement. “Leveraging the depth of our Azure and OpenAI infrastructure, we’ve been able to rapidly introduce advanced AI and language models across the entire ecosystem. BullseyeAI is a dramatic step forward, transforming our platform from a system of tools into an intelligent partner that anticipates needs, adapts in real time and elevates performance in ways that were simply not possible before.”

United said the platform is available to affiliates at no additional cost and that the launch is part of its long-term investment in tools that increase agent productivity.