Uwm Celebrates 40th Anniversary With 40-bps Broker Incentive

United Wholesale Mortgage (UWM) announced Wednesday that in honor of its 40th year in business, it will offer a 40 basis-point (bps) pricing incentive to broker partners for the next six weeks.

UWM mortgage broker partners can receive 40 bps on all new locked loans through Feb. 27. While all loan officers are eligible to access the incentive through January, to retain access in February, they must achieve PRO Elite status with the lender in December or January.

The incentive applies to conventional, U.S. Department of Veterans Affairs (VA), Federal Housing Administration (FHA) and U.S. Department of Agriculture (USDA) loans. It is available for purchase loans, rate-and-term refinances and cash-out refis.

It also includes FHA Streamline refinances and VA Interest Rate Reduction Refinance Loans (IRRRLs), according to the company’s website.

The incentive is also available under the company’s Control Your Price (CYP) program in which UWM gives brokers a pool of pricing “basis points,” specifically up to 125 bps, that can be applied to loans locked with the lender. The program, announced in 2023, allows brokers to use up to 40 bps on any single loan to adjust pricing.

In his “3 Points” video for January, UWM CEO Mat Ishbia said that the mortgage broker market share is rising as LOS move from the retail to wholesale channel to complete faster, cheaper loan closings.

“Market share continues to grow, continues to rise up year after year after year. … It looks like it might finish closer to 29% for 2025, and 30%, 32%, 33% [are] very realistic this year and beyond,” Ishbia said.

Ishbia also noted that the U.S. housing market has 37% more sellers than buyers, according to recent estimates from Redfin.

“In 2026, we think more houses are going to come on the market here soon, and as more come on the market, and more buyers are eligible because of interest rates and opportunities, it’s going to be an amazing 2026 for the purchase side of business, along with hopefully the refinance side, if rates drop a little bit more.”