Uwm Rolls Out Mortgage Payment Rewards Via Bilt Platform

Independent mortgage brokers working with United Wholesale Mortgage (UWM) now have access to a new tool that allows borrowers to earn rewards on their mortgage payments, the company announced on Wednesday.

The program, called “Built-In Rewards,” is being rolled out as UWM brings loan servicing in-house. UWM-closed loans will also be serviced by UWM and borrowers will have the option to make payments through Bilt.

Borrowers who make on-time digital payments through the platform can earn rewards points, which are automatically deposited into their accounts.

“’Built-In Rewards’ will change the way consumers think about their mortgage,” said Sarah DeCiantis, chief marketing officer at UWM. “Consumers expect rewards from airlines, rideshares and grocery stores, but their biggest monthly expense has never offered anything back. That changes now.”

The company said the program is designed to help brokers differentiate themselves in a competitive market where borrowers are often focused on interest rates and loan terms. By offering rewards tied to mortgage payments, brokers can present an additional value proposition beyond pricing or speed.

Under the initiative, brokers will remain visible to borrowers after closing. UWM said borrowers will see their broker’s information, including name and contact details, on their payment dashboard and in ongoing communications tied to their loan.

Through the Bilt platform, borrowers can manage their mortgage and make payments in one place. Rewards points earned through on-time payments can be redeemed for purchases such as dining, groceries and travel, or applied toward future principal-only mortgage payments.

The program is available exclusively to brokers who partner with UWM, the company’s release clarified.

The program is simultaneous with other UWM incentives. At the start of the month, the company announced a 75-basis-point pricing incentive for eligible refinance loans through March and a $600 appraisal credit for eligible purchase loans through April.