William Raveis Real Estate – Lance Vermeulen Form Luxury Partnership

William Raveis Real Estate, Mortgage & Insurance has announced that Lance Vermeulen Real Estate (LVRE) — an independent brokerage serving Berkshire County, Mass., western New York and northern Connecticut for more than 25 years — has entered into a strategic partnership with the firm.

Under the agreement, LVRE will integrate its operations and operate under the William Raveis brand going forward.

The partnership establishes William Raveis’ first Massachusetts offices in Berkshire County, with locations in Great Barrington and Lenox.

“We are proud to welcome Lance and his team into the William Raveis family,” said Chris Raveis, president of residential sales. “Lance has built one of the most respected firms in Berkshire County through strong community relationships and consistent performance.

“This partnership strengthens our luxury leadership in the region while providing agents access to expanded marketing reach, advanced technology, and fully integrated mortgage and insurance services.”

Lance Vermeulen said the partnership will allow his brokerage to maintain its local service approach while expanding resources and reach.

“The Raveis family has built an extraordinary company,” he said. “Joining William Raveis gives our agents and clients access to a powerful regional and global network spanning 70 countries — along with integrated mortgage and insurance solutions. At the same time, we will continue to deliver the personalized service and local insight our clients expect.”

Vermeulen will remain with the company as strategic growth sales manager for the Great Barrington and Lenox offices.

With more than 4,500 sales associates across 140 offices throughout the Northeast, Florida and South Carolina, William Raveis said it plans to continue expanding through partnerships with brokerages in strategically connected markets.