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Everything I Know About Sales I Learned In Show Choir | Ann Sojka | Tedxucincinnati

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In this energetic and insightful talk, Ann draws unexpected parallels between show choir and the world of sales to reveal what truly drives success in communication, resilience, and leadership. Through stories from the stage and the sales floor, she explores how preparation creates confidence, mistakes become momentum, and great performers learn to connect with every corner of their audience. Blending performance, humor, and practical wisdom, Ann shows that the skills behind a great show are the same ones that build great careers—and reminds us that our unique experiences are the very pieces that make us qualified. Ann spent a decade as a Senior Account Executive in tech sales, managing some of the company’s biggest clients, before becoming a marketing professor. Along the way, she discovered that connection, adaptability, and confidence often matter more than experience or perfection and that no experience is ever truly wasted. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx