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From Feeds To Streets: How Mega Influencer Haley Baylee Is Diversifying Beyond Platform Algorithms

In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence to ensure they can expand outside of traditional creator spaces.

Haley Kalil, aka Haley Baylee, wants to continue to add to the millions of followers she has amassed across several social media platforms (10 million on Instagram, 16.4 million on TikTok) with her off-the-cuff humor. But Kalil wants to do that off of people’s screens.

That’s where Intersection’s LinkNYC comes in. As part of a new partnership, Kalil has agreed to let the media company share content she’s already published across Instagram and TikTok on more than 4,000 LinkNYC screens across New York City, where Kalil, 33, is based. The deal is focused on exposure rather than compensation, so it carries no fee. The structures, which replaced payphones over a decade ago with kiosks that have free Wi-Fi and built-in LED screens, will host Kalil’s content, much of which will be filmed on the streets of the city, through summer 2026.

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From Feeds To Streets: How Mega Influencer Haley Baylee Is Diversifying Beyond Platform Algorithms

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