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Canadian Retailer Using Employee's Kids As Unpaid Models For Ads

Location: Ontario, Canada

This is a new account because my main is easy to identify by staff

I work at the head office of a major Canadian retail company. Earlier this week one of the staff members brought in their two children (don't know the ages but definitley younger than twelve) so they could use them as models for a photoshoot. These photos will be used for advertising on the company website and social media.

Normally the company hires child models who are part of the union for these photoshoots, but because the advertising budget has been cut so much, they're using the staff's kids instead. The problem is that they aren't paying these kids at all.

I asked my coworker who's semi in charge of this what the legality of all of this is. They said that the kids and the parents had consented to use their kids for advertising so it should be above board. This sounds like unpaid child labor to me, however I'm not familiar with child labor laws.

Is this all legally in the clear? Or are there actual laws being broken right now?

submitted by /u/Concerned_Secrets
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Canadian Retailer Using Employee's Kids As Unpaid Models For Ads

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