Daughter’s Photo Used In School’s Mass Marketing Flyer

My daughter attended a charter school in the beginning of the 25-26 school year for 1 month. It is the first year this school is open and they had a rocky start so we ultimately withdrew her because we were unhappy and reenrolled her in public school. We didn’t leave on the best terms, and the principal knew we were unhappy.

Fast forward to last week (6 or so months later), I was picking my kids up from school and the car line faculty member approached me and notified me that her daughter (who is in my daughter’s class), saw my child in a marketing mailer that was sent to her house. She gave me the flyer and my daughter is front and center with the school logo showing. It shows about a 2x3 photo of my kid smiling.

I have not said anything to the charter school yet, but my husband and I are furious. I requested our original intake paperwork from the charter school and sure enough, I checked NO CONSENT for my kids to be included in any marketing material OR on social media.

I live in South Carolina, our area is full of large communities that have 200-300 homes on average. I’d like to know exactly how many homes this postcard was mailed to. The faculty member’s neighborhood alone has probably 300.

I’d like to know what options we have here? I’d like to pursue this as far as I can take it. Obviously, we’d like them to refrain from using her picture in the future. It is unsettling not knowing if it will pop up again on a billboard or on the internet. The damage is done with the flyers, they cannot “un mail” them.

Also, we do have estranged family members in the area who we do NOT want knowing where our kids attend school. My husband and I both have extremely private social media accounts and never post our children outside of private messages to family.

Any help would be appreciated.

Location: South Carolina