A&e Cage Company Acquires Acurel Brand From Loving Pets

(PRESS RELEASE) BURLINGTON, NJ — A&E Cage Company LLC. announced the acquisition of ACUREL, a trusted aquarium and pond care brand, from Loving Pets.

For more than 45 years, ACUREL has helped aquarium and pond owners “SEE FISH CLEARLY” with a dependable line of water clarifiers, water treatments, infused media pads, filter media, filtration supplies, and cichlid salt. Known for its commitment to cleaner, clearer aquatic environments, ACUREL has become a recognized name among fishkeepers, pond owners, retailers, and pet care professionals.

The acquisition marks an exciting expansion for A&E Cage Company as it continues to grow beyond its roots in bird cages and pet habitats. With an expanding portfolio that supports birds, small animals, cats, reptiles, and now aquatic care, A&E Cage Company remains focused on offering quality products that support the health, comfort, and enrichment of pets across multiple categories.

“We are excited to welcome ACUREL into the A&E Cage Company family,” said John Lance, owner of A&E Cage Company. “ACUREL has built a strong reputation over the past 45 years, and we look forward to continuing that legacy while supporting retailers and customers with products they know and trust.”

A&E Cage Company plans to continue offering the core ACUREL product lineup while exploring new opportunities to grow the brand and strengthen its presence within the aquarium and pond care categories.

Retailers and distribution partners can expect continued support, product availability, and future updates as ACUREL transitions into the A&E Cage Company portfolio.