New

A Shrimp Diet, An Airline-compliant Carrier And More New Products

Chews Plants

BETTERBONE’s GO contains natural, renewable, plant-based materials and is splinter-resistant, hypoallergenic and designed to wear down into soft flakes. Dual dental-enrichment textures help clean teeth. For active dogs, the lightweight design proves easy to pick up, and it floats. Light, Moderate and Hard densities. Veggie, Beef and Venison scent-infused flavors. Mini, S and L.

thebetterbone.com, sales@thebetterbone.com

$7.99-$15.99

Feline Rewards

The first-ever cat treat from CHARLEE BEAR, these 100% grain-free Nuggets feature a crunchy outside and soft, savory center with protein-rich meat, poultry or fish; cooked bone marrow; and functional ingredients. No artificial colors or flavors. In Purrfect Shine Salmon, Purrfect Smile Chicken and Purrfect Pounce Beef. 3 oz. Made in the U.S.

charleebear.com, info@charleebear.com, (800) 880-2327

$6.99

Egg(Plant) ‘Em On

Tuffy Dog Toys by VIP PRODUCTS serves up the Tuffy Funny Food Eggplant durable, soft dog toy. Made with multiple layers of material, sewn with multiple rows of stitching. It squeaks, floats and is machine washable. For interactive play. 1.97 by 4.72 by 8.86 in.

mydogtoy.com, info@vipproducts.com, (480) 704-1700

$17.99

Denim Delivers

CLEVERPUP’s Denim Transit Tote features five storage pockets, removable food-safe pouch, plush insert, mesh head opening, pinch-free zipper and sturdy waterproof, wipe-clean base. Crafted from denim-inspired fabric with lightweight construction. S (up to 8 lb./11 by 16 by 8 in.) and M (8-20 lb. and for long small dogs/12 by 19 by 9 in.). Signage, shelf talkers, high-resolution imagery and instructional videos available.

cleverpup.com, suzanne@cleverpup.com

$135/$145

Spray to Aid

CHEWMATE antimicrobial Pet Wound and Skin Cleanser uses hypochlorous acid created from saltwater and electricity to kill 99.9% of germs, viruses and fungi on contact, then reverts to salt water. For cuts, scrapes, hot spots, ear and eye infections, dental issues, itching and allergies. Safe for use on dogs and cats in the mouth, eyes, ears and nose. 2-4 oz.

getchewmate.com, (877) 677-5277

$17.50-$25

Go Wild

Single-ingredient Arctic Chews dog treat line from ETHICAL PRODUCTS is made from wild-caught fish sourced in Iceland. Naturally rich in protein and omega fatty acids, it provides wholesome, highly digestible rewards with no artificial additives, fillers or preservatives. Crafted to deliver exceptional quality, purity and traceability from source to shelf. In singles and bags.

ethicalpet.com, (800) 223-7768

$5.99-$12.99

Inner Renewal

The PetREGEN science-based formula supports healthy stem cell activity and the body’s natural renewal processes. New from GO NATURAL PETS, the supplement contains human-grade superfoods, adaptogens, collagen, phytonutrients and micronutrients to provide multi-system support for natural cleansing, nourishment, vitality, resilience and healthy aging. 100% satisfaction guarantee. Suitable for dogs, cats, birds and horses of all ages and sizes. 8 oz. Made in the U.S. Competitive wholesale margins, incentives, samples, brochures, fact sheets, shelf talkers, counter displays, training and digital assets available.

petregen.com, manager@petregen.com

$89

Just for Shrimp

Shrimp Splenditos, HIKARI’s formulated diet for freshwater ornamental shrimp, features a special microbe-generating formula that promotes growth of beneficial microbes. The pellets biodegrade without rotting, turning microbes and their byproducts into nutritious food. Included algae and seaweed offer increased plant proteins. Fine biofilm on the pellet surface makes it easy for babies or very small shrimp to consume. Helps improve metabolism while supporting a healthy immune system. 0.70 oz.

hikariusa.com, fish@hikariusa.com, (800) 621-5619

$4.99

Sleep Chic

Created by celebrity hair stylist Chaz Dean, the WEN pets Ultra Plush Faux Fur dog and cat beds feature ultra-soft faux-fur covers, orthopedic foam for support, and removable, washable covers. In Latte, Olive and Granite. S (28 by 23 by 8 in./up to 50 lb.), M (36 by 24 by 9 in./up to 75 lb.) and L (42 by 35 by 9 in./over 75 lb.).

chazdean.com, (310) 490-8421

$299/$349/$399

Sniff Matters

The Childhood Happiness Collection by luvmyfido by pawzndogZ celebrates childhood favorites with its Cheesy Nachos, Dreamy Cupcake and Gourmet Delight snuffle mats. Playful designs with purposeful enrichment encourage dogs to sniff, forage and engage. 8-20 in. Staff training, product guides, marketing and merchandising support, and responsive customer service available.

pawzndogz.ca, info@pawzndogz.ca, (647) 205-5176

$24.99-$28.99

Carry On

Made from fully recyclable plastic, MODERNA’s lightweight airline-friendly Moona carrier keeps pets safe and comfortable with optimized ventilation, an anti-slip closed bottom tray, tie wrap slots, and a door with 1.9 by 1.9 cm. wire spacing and a metal lock. Denim Blue and Olive Green. XS (19 by 12.5 by 11 in.) and S (23.2 by 15.3 by 15.7 in.). Made in the U.S.

modernaproducts.com, info.usa@modernaproducts.com

$27-$40

Fly Me to the Food

PEAK BEAK’s Dried Black Soldier Fly Larvae Treats contain 35% minimum protein and 20% minimum fat, providing quality nutrition for muscle development, feather growth, and overall vitality for egg layers and feathered friends. Resealable, 12-month shelf life container makes portioning easy while keeping treats fresh and mess free. 750 g.

peakbeak.us, sales@oberlandag.com

$24.99

Fetch With Flare

The KB Flare from KATIE’S BUMPERS consists of 100% never-used fire hose material stuffed with 75% recycled plastic fiber batting and squeaker, plus closed cell foam allowing the toy to float. Highly visible in water, snow or grass. For retrieving, not chewing. S and L. Made in the U.S.

gralenco.com, sales@gralenco.com, (800) 523-7979

$15/$18

Autumn Glow

PET HOUSE BY ONE FUR ALL brings the warmth of fall with its 2026 Autumn Display. New seasonal fragrance Toasted S’mores headlines with a blend of toasted marshmallow and creamy vanilla layered with caramelized sugar, warm spice and smoky woods. Paired with fall favorites in the display. 9 oz. Made in the U.S.

onefurallpets.com, (786) 325-5410

$23.99

So Fetch

Your customers can launch tennis balls farther with less effort thanks to the HÜND HAUS Sling Puppy. Handcrafted from BioThane and elastic cord in Denver, CO, it’s designed for standard tennis balls. Customizable color combinations make it giftable. Photos, color guidance, signage copy and product education available.

hundhaus.dog, support@hundhaus.dog, (314) 956-7251

$19.99

Good Bites

Honest to Goodness Protein Bites for dogs are a premium soft jerky treat line from W.F. YOUNG. Meat, poultry or fish is the first ingredient, blended with Upcycled Certified vegetables and fruits, antioxidant berry blend, postbiotic TruMune, and sustainable omega-3s from marine microalgae oil. 5.5 oz. Made in the U.S. Sell sheets, training videos, shelf talkers, POP, digital assets, launch and promotional support available.

honest2goodness.com, sales@honest2goodness.com

$9.99

Easy Teethy

Sprinkle Dental Dust by DR. TIM’S PET FOOD onto a dog or cat’s food to tackle plaque and stinky breath. Its active ingredients break down tartar buildup and eliminate bad breath at the source while preventing painful gum disease and tooth loss. Beef liver formula. 5.6 oz. Made in the U.S.

drtims.com, customerservice@drtims.com

$39.99

Big Fun

Trax Moose by FLUFF & TUFF blends woodland charm and heavy-duty durability for large dogs. Crafted with Tuffweb mesh liner, non-toxic polyester fill, double-stitched concealed seams, plus a heavy-duty squeaker in its own protective pouch. Machine washable. Warm, rustic aesthetic drives high-margin holiday sales and year-round impulse buys. 16 in.

fluffandtuff.com, info@fluffandtuff.com

$28

What a Relief

Three new product bundles from VETERICYN ANIMAL WELLNESS help pet parents quickly address pets’ itchy and irritated skin, eyes or ears. In antimicrobial Hot Spot Relief Kit and Eye Care Relief Kit, plus Ear Care Relief Kit. For all animal species and life stages. 1.5-5 oz. Made in the U.S.

vetericyn.com, (866) 318-3116

$26.49-$29.99

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