Bringing Variety And Flexibility To Everyday Cat Meals

P: (310) 818-2270 / E: ETAPIA@INABAUSA.COM / W: INABAFOODS.COM / SUPERZOO BOOTH 5445

What is Inaba USA known for?
Inaba USA is best known for creating highly palatable, premium pet food and treats that strengthen the bond between pets and pet parents. The company built the iconic Churu brand into one of the fastest-growing pet treat platforms through irresistible taste, high-quality ingredients, and innovative textures cats and dogs love. Inaba is recognized for driving strong consumer loyalty, repeat purchase, and category growth through product innovation, national marketing support, and a deep understanding of modern pet parent behavior.

Why did Inaba USA get into the pet industry?
Inaba entered the pet industry with the belief that pet food should do more than satisfy hunger – it should help strengthen the bond between pets and their families. Built on a legacy of quality and carefully selected ingredients, the company focuses on creating highly palatable, premium products that pets love and pet parents trust. Through innovation, functional nutrition, and unique textures, Inaba continues to develop products designed to bring joy to everyday feeding moments while supporting pets’ overall wellness and happiness.

What’s new?
Churu Entrée expands the beloved Churu family beyond treats into complete mealtime solutions for cats. Available in pouches, cans and twin cups, the line features rich pâté, savory bisque, and hearty stew recipes made with real protein and thoughtfully selected ingredients. Designed to bring more variety and enjoyment to everyday feeding, Churu Entrée delivers convenient, high-moisture meals that make mealtime both nutritious and engaging for pets and their families.

What makes this product line special?
Churu Complete was developed to bring more variety, functionality, and feeding flexibility to everyday cat meals. The line offers differentiated textures, including a smooth whipped mousse and savory gravy formats, designed to satisfy a range of feline preferences and feeding behaviors. Functional ingredients like Omega-3 fatty acids from fish oil help support skin and coat health, while high-moisture recipes support hydration and wellness. By combining strong palatability with convenient formats and everyday feeding relevance, Churu Complete helps create a more engaging feeding experience for both cats and pet parents.

Churu Complete Twin Cups Complete & balanced nutrition with Omega-3s, taurine, and essential vitamins in a convenient twin-cup format.

MSRP: $1.69

Churu Complete Pouches Complete & balanced high-moisture meals made with real protein and functional ingredients to support everyday wellness. Available in rich gravy and smooth mousse textures cats love, delivering premium nutrition in a convenient format.

MSRP: $5.59

Churu Entrée Pouches Savory bisques, stews, and pâtés made with real protein and balanced with no artificial preservatives or meat by-products.

MSRP: $1.09-$6.49 (1.76oz single/6-pack), $1.79-$10.49 (3oz single/6-pack)

Churu Entrée Cans Complete & balanced nutrition in mousse and gravy textures made with real chicken or tuna, plus taurine and Vitamin E. Available in 3oz and 5.5oz cans.

MSRP: $1.79–$2.79

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