Crochet Kitty Launches The Meow-g Board, A Spirit-board-inspired Cat Mat

(PRESS RELEASE) PARMA, OH — Crochet Kitty has introduced the Meow-G Board, a spirit-boardinspired cat mat that brings something genuinely different to the cat-toy shelf. Part play surface, part display piece, part gift-worthy treasure, it pairs a whimsical, spooky-cute look with the kind of durable design cats and their people can enjoy for the long haul.

The Meow-G Board measures a generous 9.5″ x 14.5″ x .75″, giving it real presence in the home and on the sales floor. Its durable cotton twill surface holds up to scratching, stretching, and pouncing, while a soft backing keeps things comfortable for floor-level play. An attached planchette with a playful rat’s tail invites cats to bat, chase, and explore, and the how-to directions printed on the back of the packaging turn the whole thing into a little moment owners can share with their cat.

For retailers, the spooky-cute charm makes the Meow-G Board an easy win. Shelve it for Halloween, position it as a must-have cat-lover gift, or merchandise it year-round as something fresh and unexpected. Its giftable packaging and strong visual appeal give store staff a product with instant grab-it quality and a simple story customers connect with right away.

“We wanted to create something that felt unlike anything else in the cat space,” said Abbie Swisher-Elardo, founder of Crochet Kitty. “The Meow-G Board has that instant grab-it quality. The design is whimsical, the play is clever, and it gives cat parents a reason to slow down and share a moment with their cat.”

Retailers interested in carrying the Meow-G Board can order directly through Faire or by email. To receive product in time for an August 1 store delivery date, place orders by July 10.

About Crochet

Kitty Crochet Kitty was born the day founder Abbie Swisher-Elardo found rocks hidden inside a storebought cat toy. Drawing on a fashion design background, she built the brand to engineer toys that are safe, durable, and made to hold up to real play. Every Crochet Kitty creation is designed with cat behavior in mind and built to bring cats and their people genuinely closer together. www.crochetkitty.com