Jolly Pets Partners With John A. Van Den Bosch To Expand Distribution

(PRESS RELEASE) HOLLAND, MI — John A. Van Den Bosch, recognized for over 90 years of service and a curated selection of premium pet products, announces a new partnership with Jolly Pets. The partnership pairs Jolly Pets’ durable dog toys with VDB’s distribution network, expanding access to toys built for both durability and play.

John A. Van Den Bosch will carry Jolly Pets’ “Chase” and “Tug” categories. The Chase line features ball-style toys made with Jolly Pets’ signature JollyFlex material, engineered to withstand aggressive chewing and play without popping. The Tug line includes the Tik Tak Tugzz product line, crafted from durable, knotted polyblend rope. “Van Den Bosch remains the preferred Distributor throughout their territory, and you can feel that in how they treat their partners, both brands and retailers get real, personal attention,” said Simon Power, Sales Director at Jolly Pets. “They carry everything from household names to smaller brands that share our same values around quality, and that’s exactly who we want introducing Jolly Pets to more pet parents.” Jolly Pets has also partnered with Nobis Sales & Marketing to support the VDB Sales Team to help assure continued success.

“At Van Den Bosch, we strive to bring our retailers brands and products they can confidently stand behind. Jolly Pets is a perfect fit within those standards. They offer durable toys that enrich the lives of dogs, giving consumers peace of mind that what they’re buying is made to last. We’re looking forward to a lasting partnership for many years to come,” stated Abby Siebern, President of John A. Van Den Bosch. Jolly Pets products are available now in the July Sales Flyer and the upcoming August Sales Flyer to John A. Van Den Bosch customers.

About John A. Van Den Bosch LLC

John A. Van Den Bosch is a trusted name in the pet food products distribution industry and manufacturer of Nature’s Window wild bird seed, known for its high-quality offerings and reliable services. With a rich history of serving retailers, John A. Van Den Bosch has earned a reputation for excellence and professionalism. vboschhome.com

About Jolly Pets

Jolly Pets has been built around one idea since 1994: play should spark joy and bring dogs and their people closer together. What began with the success of the original Jolly Ball in the equine world has since grown into a full line for dogs built around their play styles: chasing, tugging, chewing, and everything in between. The brand is based in Ohio, where its unique, roto-molded toys are manufactured onsite. Beyond the toy box, Jolly Pets gives back through its Jolly Rescues program, supporting shelters, rescues, and dog-related organizations nationwide. jollypets.com