Lazy Dog Cookie Co. Introduces Cool Cat Kitty Cat Treats At Superzoo

(PRESS RELEASE) SARATOGA SPRINGS, N.Y. — Cool Cat Kitty by Lazy Dog Cookie Co. believes every cat deserves to be celebrated. Introducing Meow-velous Morsels — delicious treats crafted with real ingredients, a delightful crunch, and a soft center cats can’t resist. From birthdays and gotcha days to the everyday moments that mean the most, Meow-velous Morsels are made to help you share a little extra love with your favorite feline. Because cats are family, and every day is worth celebrating.

Lazy Dog Cookie Co., a pioneer in celebration-focused pet treats for more than two decades, is proud to introduce its first-ever cat treat line, Cool Cat Kitty, Meow-velous Morsels, debuting at Super Zoo 2026 in Booth #4365.

Available in two irresistible varieties—Salmon Recipe and Tuna Recipe—Meow-velous Morsels feature a crunchy exterior with a soft center, creating a texture cats love while delivering the premium ingredients pet parents seek.

For over 25 years, Lazy Dog Cookie Co. has helped pet parents celebrate birthdays, gotcha days, holidays, and everyday moments with their dogs. The launch of Cool Cat Kitty extends that mission to feline family members, bringing the same emotional connection and celebrationfocused approach to one of the fastest-growing segments in pet specialty.

“Pet parents increasingly view their cats as family members and are actively seeking ways to celebrate and bond with them,” said Keith Augustine, President of Lazy Dog Cookie Co. “With Cool Cat Kitty, we’re bringing the emotional, giftable, and celebratory qualities that have made our dog treats successful to a category that has traditionally focused more on function than occasion.”

Whether it’s a birthday, adoption anniversary, holiday, or simply a special moment together, Meow-velous Morsels provide pet parents with a meaningful way to share love with their favorite feline.

Retailers attending Super Zoo are invited to visit Booth #4365 to experience the new line, learn about merchandising opportunities, and discover how Cool Cat Kitty can help drive incremental sales through the growing trend of pet celebration and humanization.

About Lazy Dog Cookie Co.

Founded in 2001, Lazy Dog Cookie Co. creates premium pet treats that help families celebrate the special bond they share with their pets. Known for innovative products including Pup-PIE, Mutt Mallows, Birthday Cake Bites, and seasonal celebration treats, the company believes pets are family and every day is worth celebrating. All products are proudly made in the USA. For more information, visit LazyDogCookies.com or stop by Super Zoo Booth #4365.