Nerf Dog And Hasbro Products Come To Van Den Bosch Retailers

(PRESS RELEASE) HOLLAND, MI — John A.Van Den Bosch and Gramercy Products announced their new distribution partnership, bringing the beloved Nerf Dog and Hasbro product lines to an expanded network of retailers. This collaboration unites Gramercy Products’ trusted portfolio of consumer brands with John A. Van Den Bosch’s established distribution expertise, creating a powerful channel to meet growing market demand.

This collaboration focuses on expanding opportunities across licensed properties while ensuring retailers have consistent access to innovative products that drive engagement and sell-through. “We are thrilled to align with a partner that shares our commitment to quality and innovation. This collaboration with Van Den Bosch is about more than just distribution; it’s about empowering our retail partners with a world-class assortment and the logistical support they need to succeed at shelf,” said Daniel Troiano, Co-CEO of Gramercy Products. Leveraging Van Den Bosch’s experience, Gramercy is positioned to broaden its assortment and support partners with reliable execution and a pipeline of proven brands. The goal is simple: helping retailers win with products that combine consumer recognition, quality, and play value.

“We are thrilled to be partnering with Gramercy Products. Their trusted Nerf Dog and Hasbro product lines are not only unique and durable, but nostalgic. Bringing back memories of backyard Nerf battles, favorite games, and beloved toys. We look forward to a lasting partnership while delivering exceptional products and outstanding service to our customers,” stated Abby Siebern, President at John A. Van Den Bosch. Nerf Dog and Hasbro products are available now to John A. Van Den Bosch customers.

About John A. Van Den Bosch LLC

John A. Van Den Bosch is a trusted name in the pet food products distribution industry and manufacturer of Nature’s Window wild bird seed, known for its high-quality offerings and reliable services. With a rich history of serving retailers, John A. Van Den Bosch has earned a reputation for excellence and professionalism. vboschhome.com

About Gramercy Products, LLC

Founded in 2013, Gramercy Products, LLC is a leading innovator in licensed pet toys, transforming global brands into retail-ready products for pets and their families. As one of Hasbro’s top licensing global partners, Gramercy bridges iconic entertainment and pet play with products that resonate across generations. Gramercy holds exclusive global rights to flagship brands including NERF / NERF DOG and TONKA, known for durability and fun. The company also reimagines favorites like Mr. Potato Head, Play-Doh, and Monopoly into high-quality plush toys. With a footprint of 30,000 retail doors worldwide in 30+ countries, Gramercy sets the global standard through brand storytelling and deep licensing expertise.