North American Private Label Pet Market Is Becoming More Premium

(PRESS RELEASE) ADM, a global leader in innovative solutions from nature, has released its 2026 Private Label Pet Market Report with key insights on North American consumer behaviors. Notably, pet care continues to be highly prioritized in household purchasing decisions, despite tighter budgets and ongoing economic uncertainty. Rather than reducing spending, today’s pet parents are balancing more considerations. They’re shopping for value, being mindful of price while providing the highest quality nutrition, looking for ingredients with health benefit and enjoyment for their furry family members.

This shift in purchasing behavior presents an opportunity for store brands to offer pet owners the quality they expect at a cost they can afford. In its 2026 Private Label Pet Market Report, ADM describes how private label products are gaining market share and redefining value.

“Pet private label has been steadily evolving for years, as retailers strategically elevated quality, packaging, formulations, ingredients and marketing,” explained Colton Clason, Senior Marketing Manager, Pet Nutrition B2B. “Private label has advanced from a value substitute into a true brand-building asset, enabling retailers to own more of the store shelf, encourage consumer loyalty and emphasize exclusivity.”

ADM’s Private Label Pet Market Report details high-demand subcategories, including treats and health supplements; strategies that make private label products more competitive with national brands; and advice on how to build consumer trust and encourage confidence in store brand pet products.

Download the report to discover how to capitalize on the rapidly expanding private label pet care category.

About ADM

ADM unlocks the power of nature to enrich the quality of life. We’re an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We’re a premier human and animal nutrition provider, offering one of the industry’s broadest portfolios of ingredients and solutions from nature. We’re a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We’re a cutting-edge innovator, guiding the way to a future of new bio-based consumer and industrial solutions. And we’re leading in business-driven sustainability efforts that support a strong agricultural sector, resilient supply chains, and a vast and growing bioeconomy. Around the globe, our expertise and innovation are meeting critical needs from harvest to home. Learn more at www.adm.com.