Pawzndogz Expands Partners With Southeast Pet To Expand Independent Retail Presence

(PRESS RELEASE) ACTON, ON — Canadian canine enrichment brand PawzNDogz is expanding its presence in the U.S. through a new distribution partnership with Southeast Pet, bringing its award-winning snuffle mats and enrichment products to independent pet retailers across Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee.

Founded in 2019 by Smriti and Karthick, PawzNDogz began with a simple idea: create enrichment products that encourage dogs to use their natural instincts to sniff, explore, forage, and think. What started as a home-based business has grown into an international pet brand serving independent retailers across North America, Europe, Asia, Australia, and New Zealand.

The partnership with Southeast Pet expands PawzNDogz’ availability across the Southeastern United States and strengthens the brand’s commitment to supporting independent pet retailers with thoughtfully designed enrichment products and retail support.

“We are very excited to partner with Southeast Pet and bring PawzNDogz to more independent retailers across the Southeast,” said Smriti, Co-Founder of PawzNDogz. “We have always believed that enrichment deserves a meaningful place in a dog’s everyday life, and our products are designed to make that experience engaging, purposeful, and enjoyable. Southeast Pet’s strong relationships with independent retailers and its employee-owned structure make them a great fit for our continued growth in the U.S.”

Established in 1975, Southeast Pet is a 100% employee-owned pet product distributor serving independent pet retailers throughout the Southeastern United States. The company operates distribution centers in Austell, Georgia, and Lakeland, Florida, and serves retailers across Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee.

Through the partnership, retailers in the region will have access to PawzNDogz’s portfolio of enrichment products, including its signature snuffle mats, along with the company’s retail support, product education, merchandising resources, and marketing materials.

The Southeast expansion comes during a period of continued growth for PawzNDogz, which now supplies more than 1,300 independent pet retailers across Canada, the United States, the United Kingdom, Europe, New Zealand, Australia, and Taiwan.

PawzNDogz has also received recent industry recognition, including the 2026 Pets+ Retailer Choice Award in the Enrichment Category and the 2026 Pet Mental Health & Behavioral Wellness Company of the Year award.

About PawzNDogz

PawzNDogz is a family-run, woman-led Canadian pet brand founded in 2019 by Smriti and Karthick. Known as The Snuffling Experts in the Pet Industry, the company specializes in canine enrichment products designed to encourage natural behaviors including sniffing, foraging, licking, and problem solving. Its portfolio includes snuffle mats, lick mats, and treat-based enrichment products sold under the PawzNDogz and LuvMyFido brands. The company combines research-informed design with thoughtful craftsmanship to create engaging enrichment experiences for dogs, with quality and affordability at the heart of its product philosophy. Learn more: pawzndogz.ca

About Southeast Pet

Southeast Pet is a 100% employee-owned pet product distributor, established in 1975 and dedicated to serving independent pet retailers across the Southeastern United States. The company operates distribution centers in Austell, Georgia, and Lakeland, Florida, and serves retailers throughout Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee. Learn more: southeastpet.com