Play Pet Brands And Cabot Creamery Grow Their Playful, Food Inspired Dog Toy Line

(PRESS RELEASE) SAN FRANCISCO, CA — Play Pet Brands (formerly P.L.A.Y.) and Cabot Creamery are serving up two new “menu items” in their food-inspired collection: the Whipped Cream Crinkler and the interactive Vermont Cheddar Shredder. Building on the Seriously Sharp Squeaker, these toys offer pups a taste of the good life — perfect for a sharp game of fetch or a sweet afternoon of crinkling.

Each toy delivers a unique play experience. The Seriously Sharp Squeaker combines soft plush with squeak and crinkle sounds for classic toss-and-tug fun. The Whipped Cream Crinkler features both crinkles and a squeaker to keep pups engaged. The Vermont Cheddar Shredder adds an interactive twist, with shredded cheddar pieces that pull out from the back and double as a hiding spot for treats, encouraging active play and enrichment.

“If you’re a dog parent like me, you know they’re not just pets — they’re family. And if you’ve ever enjoyed a delicious bite of Cabot cheese, you also know there’s probably a hopeful pup right at your side,” said Liz Suchy, VP Marketing at Cabot Creamery. “That’s what made it so fun to create a playful toy collection inspired by some familiar Cabot products, just for them.”

“As we step into this next chapter as Play Pet Brands, expanding our partnership with Cabot feels like a natural fit as two purpose-driven B Corps,” said Will Chen, CEO and Co-Founder at Play Pet Brands. “These new additions create a more well-rounded collection, bringing together interactive play and thoughtful enrichment that dogs will truly love.”

As with the original Seriously Sharp Squeaker, each toy is filled with PlanetFill® eco-friendly stuffing made from 100% post-consumer recycled plastic bottles, features AZO-free dyes, and meets the same rigorous safety standards for a worry-free play experience. All toys are machine washable and dryer friendly for easy care.

The collection, featuring the Seriously Sharp Squeaker, Whipped Cream Crinkler, and Vermont Cheddar Shredder, will retail for $12 each and be available on PlayPetBrands.com, CabotCreamery.com, and in select retailers starting August 1.

About Cabot Creamery

Cabot Creamery, a farmer-owned cooperative and certified B-Corp, has been making award-winning products with love, pride and purpose for over a century. The high-quality milk produced by the Cabot farm families throughout New England and New York is crafted into dairy products including, “The World’s Best Cheddar”, other styles of cheese, butter, Greek yogurt, sour cream, dips and other specialty products. For more information, visit cabotcreamery.com.

About Play Pet Brands (formerly P.L.A.Y. Pet Lifestyle and You)

Play Pet Brands creates thoughtfully designed toys, beds and lifestyle products for pets and their people. What began as a quest to make the perfect bed for our wiggly pug, Momo, has grown into a family of brands known for quality, craftsmanship, and playful design. As a Certified B Corporation, we are committed to creating products that are better for pets, people, and the planet. For more information, visit playpetbrands.com.