Products We’re Excited About: Cat Harness, Wearable Sleeping Bag And Whole Rabbit Hide

Not a Joke

BAYDOG may have announced the BAYCAT Harness & Leash Set on April 1, but this product innovation proves anything but a joke. For years, pet parents have been using the company’s small step-in dog harness for their cats, but BAYDOG recognizes that cats are different. The new harness specifically fits felines, and more importantly, stays on. How? It has smaller arm holes, an extended torso section, and a martingale feature on the shoulders to keep cats from escaping without making them uncomfortable. In Chesapeake Rose, BAYCAT Blue, Coastal Fern, and Covert Black. XS-L.

baycat.com, info@baydog.com

$30-$31.50

Crunchy!

CLARK’S CRUNCH offers single-ingredient, freeze-dried treats made with high-quality beef liver or wild-caught Norwegian salmon. Produced in small batches in Medina, OH, the minimally processed treats, with versions for dogs and for cats, provide a simple, high-protein option with no fillers, additives, or preservatives. 2 oz. Made in the U.S. Clark’s Crunch supports retailers with eye-catching, shelf-ready packaging, flexible wholesale ordering, and strong brand storytelling that resonates with pet parents looking for clean-label treats. Retail partners also benefit from social media promotion, sampling opportunities, and collaborative marketing efforts designed to help drive in-store awareness and trial.

clarkscrunch.com, lwilson@unclecrunch.com

$9.99

With a Side of Bacon

Crafted from a proprietary blend of real wood and nylon, the Chew Bone from TALL TAILS offers dogs tactile satisfaction with an irresistible, lingering steamed-in bacon scent that continuously captures attention and sparks natural curiosity. Spreadables go into the bone’s patented treat troughs, with filling and freezing an option for an even longer-lasting chew play experience. 5-7 in.

talltailsdog.com, (914) 461-9800

$7.99-$13.99

Freezy Goodness

New ZIGNATURE Freeze-Dried Entrees come in six single-animal protein recipes: Duck, Venison, Lamb, Turkey, Pork, and Kangaroo, plus the Zssential multi-protein. Complete and balanced, each recipe features high levels of animal protein and nutrient-rich organ meats, supplemented with pumpkin and fenugreek for enhanced digestive support. Select recipes include healthy choices of kale, carrots, and apples. POP materials, category and product training, promotions, and samples available. 4 oz., 12.5 oz., 25 oz.

zignature.com, contact@pets-global.com, (888) 897-7207

$11.99-$15.99

For Smaller Pups

The EZYDOG Zero Shock Leash now comes in a 49-in. length for improved control over dogs 26 lbs. or less. Like the original 72-in. leash, it features advanced shock reduction technology, ensuring a smooth, comfortable walk whether raising a puppy or caring for a grown companion. Soft neoprene-padded handles and reflective stitching enhance comfort and visibility in low light. In 12 colors.

ezydog.com, bryant@ezydog.com

$30

Here’s the Beef

MAXBONE’s Muscle Up freeze-dried beef recipe for dogs features beef, beef and more beef — whole beef, beef bone, beef fat, beef kidney, beef heart, and beef stomach — plus multi-tasking superfoods spinach, sweet potato, broccoli, blueberries, and seaweed, among other ingredients. Complete and balanced, the food does not contain grains or gluten. Can also be used as a topper or training treat. 16 oz. Made in the U.S.

maxbone.com, em@maxbone.com

$34

Floral Fun

How cute is this GIDDY KITTY Purrsuits Springy Flower Cat Treat Toy? Designed to pair with Purrsuits O-shaped cat treats, the interactive treat toy lets cats fling, forage and petal-pounce their way to crunchy rewards. With multiple treat placement levels, each flower offers a play experience that grows with the cat’s curiosity. It features a suction cup or prong clover for versatile indoor play.

giddykitty.com, hello@giddykitty.com

$14.99

Same Name, New Formulas

TUCKER’S purchased the Rad Cat trademark and took inspiration from the original products, but its new responsibly sourced, modernized meat-based foods follow Tucker’s nutritional philosophy. The raw frozen diets are 95% meat and organ with 5% miscanthus grass, whole egg including shell, brewer’s yeast, menhaden oil, and vitamins and minerals. Complete and balanced for all life stages, Rad Cat can be fed raw or warmed up/gently cooked, the latter with almost no nutritional loss. In Beef, Chicken, Pork, Salmon & Beef, and Chicken & Tuna and in Chunky Grind and Smooth Paté. Each peel and serve bar weighs 6 oz., with one bar feeding a 10-lb. cat for two days. Each 7.5-pound sleeve contains 20 bars. Made in the U.S.

radcatraw.com, through distribution

$4.69-$4.99/$93.79

Bon Voyage

Winner of the 2026 Orange Dot Award for innovation, HIKARI’s Vacay Delite lets people with pet fish take a vacation without worry. The unique blend of ingredients feeds once for up to five days, keeping weight on fish and not spoiling aquarium water. The sinking, nutrient-dense sticks come in crab flavor. 0.17 oz.

hikariusa.com, fish@hikariusa.com, (800) 621-5619

$4.99

15 Inches!

Whole Rabbit Hides from GIRLS GONE RAW deliver a prey-model chew sourced from small Midwestern farms and handcrafted in small batches. The single-ingredient chews average an impressive 15 in. and 4.9 oz., offering exceptional value. Indies who carry these chews praise them as a standout on raw bars and with large and working breed dog owners, DIY raw feeders, and multi-dog households looking for long-lasting, species-appropriate enrichment. Also available in case of 25.

girlsgonerawpet.com, packleader@girlsgonerawpet.com, (330) 242-4692

$12.99

Wearable Sleeping Bag

The RUFFWEAR Palisades Sleep Poncho meets the multiple challenges of camping with dogs in cold weather. Packed with Ecoloft Renew Flex synthetic insulation in an ultralight ripstop shell, the lightweight wearable design provides warmth and comfort, moving with the dog as they find the perfect sleeping spot — relieving humans of being on duty through the night to keep them covered. The insulated neck baffle cinches down to keep cold drafts out while capturing body heat. Adjustable, soft stretch leg loops keep the poncho in place. When nature calls, the rear end easily bustles and pins up to create plenty of clearance. It’s also extremely packable for saving space and staying light during multi-day excursions. In a highly visible Red Currant. XXS-XL.

ruffwear.com, (888) 783-3932

$99.99

TLC For Toes

SQUISHFACE Toe Paste soothes, protects and pampers pup paws, offering a solution for interdigital cysts and irritated or inflamed skin between the toes. Specially formulated with natural, pet-safe ingredients kaolin clay, shea butter, sunflower seed oil, and rosemary leaf oil, the powerful paste helps combat moisture buildup, irritation and minor discomfort while nourishing and protecting skin. Perfect for dogs who love outdoor adventures, experience irritation from allergens, or just need a little extra TLC. 2 oz. Made in the U.S.

squishface.com, sales@squishfacewholesale.com, (702) 537-0130

$22.99

Meaty Goodness

WOOF’s HonestChew Meaty combines drool-worthy beef and safer, long-lasting chewtime with grill lines locking in flavor to keep dogs chewing after they’ve devoured the meaty coating. The plant-powered chew resists splintering and contains no rawhide, nylon, or petroleum. S, M, L. Made in the U.S.

mywoof.com, wholesale@mywoof.com

$12.99-$19.99

No. 1 Since 1999

DENTAL FRESH boasts the No. 1 spot in pet oral care since 1999, with its new Dental Treats making daily oral care simple. Powered by Bacti-Shield Technology, each peanut butter-flavored treat forms a protective barrier to help prevent plaque and tartar buildup while targeting odor-causing bacteria. The functional eight-groove design boosts chewing action to scrub tooth surfaces, supporting a cleaner, healthier mouth beyond just fresh breath. 15.9 oz. Made in the U.S.

dentalfresh.com, customerservice@synergylabs.com, (954) 525-1133

$22.99

Pet Protection

Bring in the RESCUE RETRIEVER for July 15’s National Pet Fire Safety Day. The firefighter-developed pet safety device can help first responders locate pets quickly during house fires, as the paw-shaped device instantly activates in smoke. It emits a powerful silent strobing light to direct firefighters to the pet’s location, helping them find and remove pets faster. The Rescue Retriever attaches to wherever the pet naturally goes when nervous or seeking refuge, such as dog crates, under beds or doors to specific rooms. 5 by 5.5 by 1 in. POP display materials and digital marketing assets available.

rescueretriever.com, info@rescueretriever.com

$39.99

No Freezer Needed

GREENLINE PET SUPPLY’s Wiggle Whip Freeze-Dried Dog Ice Cream provides a pup’s favorite treat without the freezing. Made with human-grade, certified humane whole goat milk and organic ingredients, it comes in Waggin’ Apple, Strawberry Banana Shake, and Barkin’ Blueberry. Plus, organic upcycled cranberry seed fiber supports healthy digestion and a shiny coat. Free from added sugar and artificial flavors and colors. 1.5 oz. Made in the U.S. Packaging certified by How2Recycle for Store Drop-Off.

greenlinepetsupply.com, info@greenlinepetsupply.com, (773) 706-0612

$14.99

Double the Fun

Thanks to its BiteTek material, PETSPORT’s Gorilla Ball Duo stands up to rough play and heavy chewers while maintaining its shape and bounce. Made with hundreds of firm yet pliable spikes, the toy also helps keep teeth and gums clean and healthy. Inside the 4-in. ball, a 1.5 in. tennis ball bounces and rolls to keep dogs active and engaged.

petsport.com, mail@petsport.com

$11.99

Bubble Up, Bug Off

ATOMIC BUBBLES expands its Bubble Love line with Backyard Bubbles, a uniquely formulated product designed to enhance outdoor play while helping to repel insects. Made with naturally derived cedarwood, geranium, and rosemary, it’s safe for pets and people, and the bubbles support sensory enrichment through scent and interactive play. 4 oz. Also available as an essential oil spray. Made in the U.S.

atomicbubbles.com, (314) 261-4725

$7.99