Psc And Kibblelab Partner To Help Pet Parents Discover Sustainably Accredited Brands

(PRESS RELEASE) The Pet Sustainability Coalition (PSC) is excited to announce a new partnership with KibbleLab, a trusted pet food comparison and research platform, to help consumers more easily identify and support brands committed to sustainability.

PSC Accredited food and treat brands are now featured throughout KibbleLab with a dedicated “Pet Sustainability Coalition Accredited” designation, making it easier for shoppers to recognize companies whose sustainability efforts have been independently verified. Consumers can also access additional information about each Accredited company’s sustainability journey through direct links to the brand’s profile in PSC’s Member Directory. The new feature is currently available for PSC Accredited food and treat brands.

As consumers increasingly seek products that align with their values, trusted sustainability information is more important than ever. By integrating PSC Accreditation directly into the product research experience, this partnership helps pet parents identify brands that have demonstrated measurable progress toward responsible business practices—without having to sort through marketing claims or vague sustainability messaging.

For PSC Accredited brands, the partnership creates valuable new visibility at the point where consumers are actively researching and comparing products. The Accreditation designation highlights companies that have invested in continuous improvement and provides an additional opportunity to share the story behind their sustainability efforts through PSC’s Member Directory.

Together, PSC and KibbleLab are helping build a more transparent pet industry—one where credible sustainability leadership is recognized, responsible brands are rewarded, and consumers are empowered to make informed purchasing decisions with confidence.

Why This Partnership Matters

• Increased Recognition for Accredited Brands
  PSC Accreditation represents a meaningful commitment to continuous improvement and verified sustainability performance. Through this partnership, Accredited brands receive greater visibility on a platform where consumers are actively researching pet food, helping distinguish their products through a trusted third-party sustainability designation.
• Empowering Consumers with Trusted Information
  Consumers want to make sustainable purchasing decisions, but credible information isn’t always easy to find. By highlighting PSC Accredited brands and connecting pet parents directly to detailed sustainability information through PSC’s Member Directory, KibbleLab makes it easier to understand which companies are taking measurable action—and why that matters.
• Advancing Transparency Across the Industry
  This collaboration reflects a shared commitment to improving transparency throughout the pet industry. By connecting independent sustainability verification with a trusted product comparison platform, PSC and KibbleLab are helping raise the visibility of credible sustainability leadership while encouraging greater accountability across the marketplace.

“At PSC, our mission is to make sustainability a competitive advantage for responsible pet companies while making it easier for consumers to identify brands that are creating meaningful impact,” said Hannah Tirrell-Wysocki, Senior Accreditation Manager. “Partnering with KibbleLab brings trusted sustainability information directly into the consumer research process, giving Accredited brands greater recognition while empowering pet parents to make informed purchasing decisions.”

“KibbleLab is committed to helping pet parents make confident, informed decisions about the products they choose,” said Austin Saunders, Co-Founder. “Adding PSC Accreditation to our platform gives users access to credible sustainability information from an independent third-party source while recognizing brands that are demonstrating real leadership in responsible business practices.”

For Consumers
Visit KibbleLab.com to explore PSC Accredited brands and learn more about the companies leading the way in sustainability.

For Brands
Interested in earning PSC Accreditation? Learn how Accreditation can strengthen your sustainability strategy while increasing visibility through partnerships like KibbleLab by visiting PSC’s website.

About the Pet Sustainability Coalition

The Pet Sustainability Coalition is a nonprofit that advances sustainability in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with us on LinkedIn and YouTube. Learn more at www.petsustainability.org.