RETAILER WISHLIST

What do you wish existed in this product category?

• Safe, lightweight GPS trackers designed for cats, that are comfortable and have long battery life without a bulky collar. — Shawn Firek, Desert Whiskers Cat Sitting, Buckeye, AZ
• Why is there no such thing as a dog headlamp? So many of us hike or boat with our dogs, and a headlamp doesn’t shift like a light on a collar. — Adina Silberstein, Queenie’s Pets, Philadelphia, PA
• Customers love cool, seasonal designs, but they’re usually way higher priced than basic, solid color ones. It would be nice to have some mid-range priced ones. — Alexis Quiroga, PAWsitively Sweet Bakery, San Antonio, TX
• More merchandising materials for which harnesses work best for which dogs, by body type or whether they are a puller or try to escape by backing out. — Katie Titterington, Arnie’s Pet Foods, Lincoln, NE
• A harness with a back-only clip with full coverage that works well for barrel-chested and deep-chested dogs, with several nonplastic buckles that can be easily adjusted. — Lisa Kirschner, Sit, Stay, ‘N Play, Inc., Stroudsburg, PA
• More fun cat collars. — Loree & Danielle Shirazi, The Original Paw Pleasers, San Diego, CA
• Variety in designs without buying an entire set. Would like to buy a small dog set or a large dog set or most common sizes — instead of an entire line. It decreases the ability to change designs offered to customers. Cassie Pomeroy, Pawtopia, Yukon, OK
  More harness options that don’t restrict movement over the dog’s shoulder blades. — Joanna Shaw, All Pet & Equine Supply, Mountain Home, AR
• A program where people can trade in their shock or prong collars and get a harness for free. — Molly Lewis, Dog River Pet Supplies, Hood River, OR
• Cute harness styles with good adjustability. The cutest we can find are only adjustable in certain areas and only in small amounts, so they’re not good for dogs who are oddly built or for growing puppies. — Gianna Petrone, Very Important Pooch, Myrtle Beach, SC
• Interchangeable tag clips that are easy to swap from different collars but super strong to hold up for active dogs. Roxane Cann, The Dapper Hound, Mount Airy, NC
  More variety of trackers that are not complicated and bulky. — Ann Weber, Fancy Paws, Elkins, WV
• Cuter designs in training harnesses. Function and design! — Stephanie Garza, Pup Pup & Away, San Antonio, TX
• A modular harness with pieces designed to fit different shapes of dogs, not just different sizes. I love the ones available, but the part that lies parallel to the spine needs to be longer on some dogs, particularly in the larger sizes. — Katherine Ostiguy, Crossbones, Providence, RI
• Brands that balance wholesale and DTC should balance developing products with in-store merchandising. Retailers aren’t warehouses. Every collar needs to be identified, sized and merchandised. The easier you make it to merchandise your product, the more likely it is to be displayed well. — Robert L. Critselous, Drooly’s Dog Bakery, Bentonville, AR
• More wide collars for dogs of all sizes to distribute the pressure placed on their neck across a larger surface area to minimize pressure on their thyroid, larynx, trachea, and surrounding nerves and blood vessels. — Johnna Devereaux, Fetch RI, Richmond, RI
• More center-ring collars for easier leash attachment. — Susan Roraff, Susie’s Petpourri, Reedsburg, WI
• Lower MOQs so smaller stores could reorder (or special order) only sizes they need to replace. I have stopped carrying harnesses because I can’t justify the MOQ when I only sell a handful a year. — Kristen Hawkins, Pup, Carl Junction, MO
• A well-known dog collar brand collabing with a well-known designer would be awesome! People buy based on brand, and a collab could be a game changer. — Sal Salafia, Exotic Pet Birds Inc. & More, Webster, NY
• More leashes with nicer grips. Some leashes can be super uncomfortable. — Lori Colburn, Nature’s Pet Market Orenco, Hillsboro, OR
• Modular products that allow customers to interchange leash lengths, handles and attachments without purchasing an entirely new system. — Victor Santucci, Garden State Pet Center, Audubon, NJ
• Better ways to display. With so many options, it’s hard for some brands to not get lost on the wall. — April Wright, The Dog and Cat, Essex Junction, VT