Springland Launches Nationwide At Target

(PRESS RELEASE) AUSTIN, TX — Springland, the award-winning dog essentials brand formerly known as Springer Pets, today announced its nationwide launch at Target, with three products arriving in stores and on Target.com on July 5, 2026. The launch marks Springland’s first major national retail partnership and brings the brand’s signature patented hydration design, already trusted by more than 1M dog owners, to Target shoppers across the country.

Founded by Shannon Ross, Springland was created with a simple vision: build innovative, well-designed essentials that give dogs and their humans more quality time together. The brand has been featured on Shark Tank and Oprah’s Favorite Things, and is women- and family-owned.

“Our patented water bottle started as one product solving one problem, and it ended up on Shark Tank and Oprah’s Favorite Things because dog parents really needed it,” said Shannon Ross, founder of Springland.

The Target launch lineup includes:

• 15oz Mini Travel Water Bottle, $14.99. Springland’s patented squeeze-to-drink design lets pet parents fill an attached bowl with one hand. Release the squeeze and excess water automatically drains back into the bottle. Leak-tight lock, BPA-free, dishwasher safe, and includes a carabiner for clipping to a leash or bag. Available in three color-blocked combinations: Butter Yellow/Blueberry, Sky Blue/Green, and Cherry Red/Lilac.
• 20oz Flip Travel Water Bottle, $24.99. Features an innovative silicone flip-top bowl that flips up for drinking and collapses flat for compact travel. Same one-handed squeeze-to-hydrate design and leak-tight lock. Available in three color-blocked combinations: Butter Yellow/Blueberry, Sky Blue/Green, and Cherry Red/Lilac.
• Freeze-Your-Own Treat Bowl, $14.99. A new addition to the Springland line, designed for pet parents to fill with water, broth, or fruit and freeze at home for a long-lasting, mess-free frozen treat that keeps dogs cool and entertained. Available in Cherry Red, Butter Yellow, and Sky Blue.

“Target is how we get that same problem-solving design into the hands of millions more families,” Ross added. “It’s the natural next step for a brand built on word of mouth.”

The Springland Target collection will be available at Target stores nationwide and on Target.com beginning July 5, 2026. To learn more, visit springlandpets.comor follow @springlandpets on Instagram and TikTok.

About Springland

Springland is a women- and family-owned dog essentials brand on a mission to create innovative, thoughtfully designed products that inspire more quality time between dogs and their humans. Known for its patented squeeze-to-drink dog travel water bottles, featured on Shark Tank and Oprah’s Favorite Things, Springland’s collection has grown to include personalized dog collars, leashes, walk bags, and treat dispensers trusted by more than 1M+ dog owners.