Territory Launches Durable Plush Toys Engineered For Tough Play

(PRESS RELEASE) WHITE PLAINS, NY — Territory, the better value brand of cute, interactive, and multi-purpose toys and beds, is expanding its toy assortment with the introduction of its new Durable Plush Toys Collection. Featuring four rugged characters—a Rhino, Pig, Gator, and Lobster—these toys are engineered for dogs who love plush but are a little too rough on traditional squeaker toys.

Designed tough, each Durable Plush Toy features a soft plush outer layer bonded to heavy-duty reinforced fabric for long-lasting performance. The two layers are quilted together with diamond stitching to help maintain shape and withstand repeated play sessions.

To further enhance durability, each toy is reinforced with triple-stitched seams and protected binding for added strength in vulnerable areas. The thoughtful construction helps the toys stand up to tugging, tossing, fetching, and play every day while maintaining their look and feel over time.

By combining cuddly comfort with reinforced construction, Territory’s Durable Plush Toys offer retailers an attractive solution for pet parents seeking plush toys that are built for more than just cuddling.

All new Active Toys will be available directly through Territory, their distributor partners, and wholesalepet.com beginning July 2026.

About Territory

Territory is inspired by the everyday moments and the places we go with our pets. Our purpose is to provide you with the tools to make the most of these moments. We design our dog toys, bedding, accessories, and bundles always with you and your dog in mind. By only using high quality materials and going above and beyond industry standards, you can trust us to stand behind our products. All our products come with the reminder to Mark Your Territory—whether it’s at home, your backyard, the neighborhood, or beyond. www.territorypet.com | 937.222.2132 | territory@3tbrands.com