Weruva Announces Executive Leadership Evolution

(PRESS RELEASE) NATICK, MA — Weruva founders David and Stacie Forman announced a strategic evolution of the company’s executive leadership team, marking a significant milestone in Weruva’s 20-year history and positioning the brand for its next chapter.

The leadership appointments reflect Weruva’s continued commitment to delivering “Awesome Happy Awesome Healthy” products and experiences for pets, pet parents, retail partners, and employees alike.

“As Weruva continues to evolve, we’re building a leadership structure that preserves the values and product integrity that brought us here while strengthening our ability to scale for the future,” said David Forman, Co-Founder of Weruva. “This team has earned our trust through years of dedication, innovation, and results.”

Executive Leadership Appointments

• Anthony Giudice, Executive Vice President
  Formerly EVP of Sales & Marketing, Anthony Giudice will now oversee Weruva’s broader operational strategy and cross-functional execution. Working alongside founders David and Stacie Forman, he will help guide the company’s long-term growth while maintaining Weruva’s longstanding commitment to product quality, culture, and brand integrity.
• Steve Barber, Senior Vice President of Operations
  Steve Barber will lead Weruva’s finance, operations, and supply chain functions, with a focus on strengthening financial reporting, inventory management, logistics, and organizational efficiency to support the company’s expanding business.
• Jim Carney, Vice President of Strategic Accounts & Digital Strategy
  Jim Carney will oversee Weruva’s strategic partnerships with America’s two largest eCommerce retailers and two largest pet specialty retailers. He will lead initiatives focused on overall market growth, brand consistency, and online customer experience, supported by Maegan Hansen, Director of Strategic Accounts eCommerce, and Laura Salas, Director of Strategic Accounts Brick & Mortar.
• Ashley Friery, Chief of Staff
  Ashley Friery will serve as Chief of Staff, supporting executive coordination, cross-departmental alignment, and organizational execution across Weruva. She will also continue leading product development, direct-to-consumer and website operations, and brand management initiatives.
• Ward Reynolds, Vice President of Sales & Distribution
  Backed by a strong team of sales leaders and account managers, Ward Reynolds will continue leading Weruva’s North American sales strategy, strengthening partnerships across distribution, independent pet retail, and veterinary channels. Ward is also taking the helm with Weruva’s international partners.
• John Scully, Head of Technology & Analytics
  John Scully will lead Weruva’s technology and analytics initiatives, helping build a more datadriven organization through enhanced reporting, real-time insights, and scalable infrastructure that supports faster decision-making.

Positioning Weruva for the Future

“We are here because of the tireless contributions of this team,” said David Forman. “These appointments are not simply new titles — they reflect the confidence we have in these leaders to help guide Weruva into its next chapter.”

“My primary message to our team and partners is simple: I’m here to help,” added Anthony Giudice, Executive Vice President. “We are building the foundation today that will support the Weruva of tomorrow.”

About Weruva

For 20 years, Weruva has remained a family-owned company committed to crafting high-quality pet food with premium ingredients and uncompromising standards. Built on a foundation of transparency and trust, Weruva continues to innovate in cat and dog nutrition, creating recipes that prioritize both wellness and flavor.