‘deportations Have A Different Look After Minneapolis’: White House Changes Rhetoric On Immigration

The Trump administration quietly shifted its immigration messaging in the weeks after its violent operation in Minneapolis that included the fatal shooting of two Americans, largely dropping mentions of “mass deportations” as public sentiment shifted against the aggressive tactics.

A POLITICO review of social media posts from major official administration accounts shows only one mention of the term in the past month, compared to more than a dozen in the four weeks prior.

The analysis examined the social media accounts of top Trump officials and White House-run pages the administration has leveraged to push support for its immigration agenda.

The findings suggest an administration recalibrating its message in the wake of wavering poll numbers on what had been one of President Donald Trump’s signature issues. It comes as Republicans have grown worried about the 2026 midterms, with calls for large-scale deportations — a hallmark of Trump’s campaign — now seen by some in the party as a vulnerability, particularly with Hispanic voters who had shifted toward the president just two years ago.

“Deportations have a different look after Minneapolis, and we need to reclaim immigration as an issue,” said Michigan-based GOP strategist Jason Roe. “Deporting criminals remains popular, and the fact that the Democrats reflexively take the opposite side of Trump puts them, once again, on the side of criminals.”

For months, calls for “mass deportation” were a frequent feature of the Trump administration’s aggressive social media strategy. On X, the White House’s prolific Rapid Response account spent days in mid-January linking “mass deportations” to lower crime, more jobs and lower housing costs.

But that account hasn’t used the phrase “mass deportation” since Feb. 12, when it shared clips from a press conference during which border czar Tom Homan, who was dispatched to Minneapolis to deescalate tensions, said mass deportations were still on but emphasized more targeted enforcement.

“The message focus is a reflection on where the administration’s strongest arguments have always been, which is an emphasis on border security policies that draw a contrast with the Biden-Harris administration, and a more prioritized and precise focus on illegal immigrants with criminal offenses,” said Kevin Madden, a Republican strategist who has worked for House GOP leadership and on presidential campaigns.

Last week, Trump picked Sen. Markwayne Mullin (R-Okla.) to be the next Homeland Security secretary, moving current DHS chief Kristi Noem to a special envoy role in the face of growing frustrations with her tenure.

The official White House account, along with social media accounts tied to other top Trump officials, including deputy chief of staff Stephen Miller and press secretary Karoline Leavitt, have also eschewed the phrase after highlighting mass deportations in the past — even as they continue to post when immigrants accused of violent crimes are arrested.

A White House official, granted anonymity to discuss internal strategy, said the rapid response page is not indicative of any policy changes. The account amplifies and engages with major news stories, the official said, noting that there has been less news coverage about immigration since early February. The official said the same applies to other officials’ X accounts.

The Department of Homeland Security’s public ad campaign has also started to take a different tact: An ad that began running in February, weeks after the Minnesota shootings, sought to highlight “victims of illegal immigration,” in contrast with ads the agency had previously run that featured footage of arrests.

A DHS spokesperson said the agency “remains committed to arresting and deporting the worst of the worst illegal aliens to keep the American people safe, just as President Trump promised.” The spokesperson also shared several DHS press releases from this week highlighting arrests of immigrants who had committed crimes.

White House spokesperson Abigail Jackson said the administration’s immigration enforcement isn’t changing, and that the president’s “highest priority has always been the deportation of illegal alien criminals who endanger American communities.” She also said that 70 percent of deportations to date have been unauthorized immigrants with criminal records, and said the administration has had the “most secure border in U.S. history for nine straight months.”

This week, White House deputy chief of staff James Blair privately urged House Republicans at their annual policy retreat in Doral, Florida, to focus their immigration message on removing violent criminals instead of “mass deportations.” Blair’s message was first reported by Axios.

A senior White House official said Blair’s comments were taken “out of context.” The official said the administration can highlight deportations but that the White House also has to tout the president’s success at the border.

“Like the border numbers are astronomical — zero, right?” the senior official said. “Zero people coming in. That’s a great message to push.”

A person close to the White House, granted anonymity to speak candidly about the strategy, said among crucial voting blocs, including Latino voters, moderate Republicans, Independents, and young voters, “mass deportations” is associated with sweeping round-ups in community gathering places. If candidates instead focus on criminal arrests, public safety, and the president’s success in securing the southern border, the person argued, they can turn the issue against Democrats.

“Just have to message it a little bit better,” the person said. “If you can go on a campaign, and you can contrast and say, ‘OK, this person wants open borders, this person wants amnesty for criminal illegal aliens — it’s madness.’ It’s just not where the majority of the American people are.”

The president, during the State of the Union address, sought to draw that contrast when he asked members of Congress to stand if they agreed that “the first duty of the American government is to protect American citizens, not illegal aliens” — a standout moment Vice President JD Vance amplified again during a speech in North Carolina on Friday. In the February address, the president only said “deporting” once to emphasize his focus on deporting “criminal illegal aliens.” It was part of a section in which Trump introduced the mother of Lizbeth Medina, a teenager killed by an unauthorized immigrant.

It was a departure from Trump’s 2025 address when the president reiterated his vow to conduct the “largest deportation operation in U.S. history.” Promises of “mass deportations” were also a recurring feature of his 2024 campaign — a vow he and his top officials repeatedly amplified during his first year back in the White House.

“People know where President Trump stands on immigration, on deportation,” the senior official said, when asked about the president’s SOTU address. “It was a hallmark of his campaign. … We don’t need to explain our immigration position.”

The White House’s shift in messaging is infuriating some Trump allies who have launched a lobbying effort to reverse that reversal. Those concerns underscore the GOP divide on how aggressive to be on immigration enforcement. Immigration hardliners want Trump to ramp up deportations but many Republicans worry that would risk a further loss of public support.

Recent immigration polling, including a January POLITICO poll conducted before 37-year-old Alex Pretti was killed, has shown growing unease with the president’s deportation campaign. Even among his base, the poll found that more than 1 in 3 Trump voters said that while they supported the goal of his policy, they disapproved of its implementation.

Eli Stokols and Alex Gangitano contributed to this report.