A World Cup For A Continent That’s Coming Apart

When U.S., Mexican and Canadian soccer officials fanned out across the globe nearly a decade ago to sell the 2026 World Cup, they traveled in threes — one representative from each country — to underscore a simple message: North America’s three largest countries were in lockstep.

“It was so embedded into everything we did that this was a united bid. Our success was tied to the joint nature of the bid. That was the anchor regarding the premise of what we were trying to do,” said John Kristick, former executive director of the 2026 United Bid Committee.

The pitch worked. In 2018, FIFA members awarded the tournament to North America, marking the first time three countries would co-host a men’s World Cup. Bid strategists were delighted when The Washington Post editorial page approvingly called it ”the NAFTA World Cup.”

The North American Free Trade Agreement is no more, a victim of President Donald Trump’s decision to withdraw during his first term, and the successor U.S.-Mexico-Canada Agreement is now teetering. At almost exactly the midway point of the 39-day tournament, trade ties that link the three countries’ economies will expire.

The trilateral relationship is more frayed than it has ever been, tensions reflected in this year’s World Cup itself. Instead of one continental showcase, the 2026 World Cup increasingly resembles three distinct tournaments, with different immigration regimes, security plans and funding models, all a function of different policy choices in each host country. Soccer governing body FIFA “is the only glue that’s holding it together,” said one person intimately involved in the bid who was granted anonymity to speak candidly about the sensitive political dynamics.

The “United” in the United Bid, once the anchor of the entire project, now competes with three national agendas, each running on its own track. POLITICO spoke to eight people involved in developing a World Cup whose path from conception to execution reflects the crooked arc of North American integration.

“When these events are awarded, they’re concepts. They’re ideas. They feel good,” said Lee Igel, a professor of global sport at NYU who has advised the U.S. Conference of Mayors on sports policy. “But between the award and the event itself, the world changes. Politics change. Leaders change.”

The Trump tournament

At the start of the extravagant December event that formally set the World Cup schedule, Trump stood next to Mexican President Claudia Sheinbaum and Canadian Prime Minister Mark Carney to ceremonially draw the first lottery ball. FIFA officials touted the moment at the Kennedy Center as a milestone: the first time the three leaders had appeared together in person, united by soccer.

The trio also met for 90 minutes off stage in a meeting — facilitated by FIFA as part of World Cup planning.

That novelty was notable. While each national government has named a “sherpa” to serve as its lead, those officials — including Canadian Secretary of State for Sport Adam van Koeverden and Mexican coordinator Gabriela Cuevas — have met only a handful of times in formal trilateral settings. At a January security summit in Colorado Springs, White House FIFA Task Force director Andrew Giuliani did not mention Canada or Mexico during his remarks. Only when FIFA security officer GB Jones took the stage was the international nature of the tournament acknowledged.

“We have been and continue to work very closely with officials from all three host countries on topics including safety, security, logistics, transportation and other topics related to hosting a successful FIFA World Cup,” a FIFA spokesperson wrote via email. “This is one World Cup presented across all three host countries and 16 host cities, while showcasing the uniqueness of each individual location and culture.”

The soccer federations behind the United Bid have been largely sidelined, with FIFA — rather than national governments — serving as the link between them. It has brought personnel of local host-city organizing committees for quarterly workshops and other meetings, and situated nearly 1,000 of its own employees across all three countries, according to a FIFA spokesperson who says they are “working seamlessly in a united effort.” (The number will swell to more than 4,000 when the tournament is underway.)

But those FIFA staff are forced to navigate wildly varied fiscal conditions depending on where they land. Mexico, which will have matches in three cities, has imposed a tax exemption to stimulate investment in the World Cup and related tourist infrastructure in its three host cities. The Canadian government has dedicated well over $300 million to tournament costs, with more than two-thirds going directly to host-city governments.

“The federal government are contributing significantly to both Vancouver and Toronto in terms of funding,” said Sharon Bollenbach, the executive director of the FIFA World Cup Toronto Secretariat, which unlike American host committees is run directly out of city hall.

American cities, however, have been left to secure their own funding, largely through the pursuit of commercial sponsorships and donations to local organizing committees. Congress has allocated $625 million for the federal government to reimburse host cities in security costs via a grant program. But the partial government shutdown and an attendant decision by Homeland Security Secretary Kristi Noem to stop approving FEMA grants is exacerbating a logjam for U.S. states and municipalities — including not only those with World Cup matches but hosting team training camps — that rely on federal funds to coordinate counterterrorism and security efforts. 

That has left American host cities in very different financial situations just months before the tournament starts. Houston and Dallas-area governments can count on receiving a share of state revenue from Texas’ Major Events Reimbursement Program. The small Boston suburb of Foxborough, Massachusetts, however, is refusing to approve an entertainment license for matches at Gillette Stadium because of an unresolved $7.8 million security bill.

Because of the budget squeeze, American cities have cut back on “fan festival” gatherings that will run extend during the tournament’s full length in Canadian and Mexican cities. Jersey City has canceled the fan fest planned at Liberty State Park in favor of smaller community events, and Seattle’s fan fest will be scaled down into a “distributed model” spread cross four locations.

The tournament has become tightly intertwined with Trump, as FIFA places an outsized emphasis on courting the man who loves to be seen as the consummate host. Public messaging from the White House has focused almost exclusively on the United States’ role, and Trump rarely mentions Canada or Mexico from the Oval Office or on Truth Social.

Since returning to office, Trump has had eight in-person meetings with FIFA President Gianni Infantino — besides the lottery draw at the Kennedy Center — whereas Sheinbaum and Carney have only had one each. While taking questions from the media during a November session with Infantino in the Oval office, Trump did not rule out the use of U.S. military force, including potential land actions, within Mexico to combat drug cartels.

Guadalajara, which is set to host four World Cup matches, this weekend erupted in violence after Mexican security forces killed the head of a cartel that Trump last year labeled a “foreign terrorist organization.” A White House spokesperson wrote in a social-media post that the United States provided “intelligence support” to the mission.

It is part of a more significant set of conflicts than Trump had with the United States’ neighbors during his first term. In January, Trump claimed that Sheinbaum is “not running Mexico,” while Carney rose to office promising Canadians he would “stand up to President Trump.” Since then, Trump has regularly proposed annexing Canada as the 51st state, as his government offers support to an Alberta separatist movement that could split the country through an independence vote on the province’s October ballot.

The July 1 renewal deadline for the five-year-old USMCA has injected urgency into relations among the three leaders. Without an extension, the largely tariff-free trade that underpins North America’s economy would come into question, and governments and businesses would begin planning for a rupture. Trump, who recently called the pact “irrelevant,” has signaled he would be content to let it lapse.

Suspense around the free trade zone’s future will engulf preparations for the World Cup, potentially granting Trump related in unrelated negotiations.

“In the lead-up to mega-events, geopolitical tensions tend to hover in the background,” Igel said. “Once the matches begin, the show can overwhelm everything else, unless something dramatic like a boycott intervenes. But in the months before? That’s when you see the friction.”

The origins of the United Bid

It was not supposed to be this way. When North American soccer officials first decided, in 2016, to fuse three national campaigns to host the World Cup into one, they saw unity as the strategic advantage that would distinguish their bid from any competitors.

Each country had considered pursuing the World Cup on its own. Canada, looking to build on its success as host of the 2015 Women’s World Cup, wanted to host the larger men’s competition. Mexico, the first country to host it twice, wanted another shot. The United States dusted off an earlier bid for the 2022 tournament, which was awarded to Qatar.

Sunil Gulati, a Columbia University economist serving as the U.S. Soccer Federation’s president, envisioned an unprecedented compromise: Instead of competing with one another they would work together — with the United States using its economic primacy and geographical centrality to ensure it remained the tournament’s focal point.

The three countries’ economies had been deeply intertwined for nearly a quarter-century. Their leaders signed NAFTA in 1992, lowering trade barriers and snaking supply chains across borders that had previous isolated economic activity. But the trade pact triggered a broad backlash in the United States that allied labor unions on the left and isolationists on the right. That political disquiet exploded with the candidacy of Donald Trump, who called NAFTA “the worst trade deal” and immediately moved to renegotiate it upon taking office.

Gulati, meanwhile, was pitching Emilio Azcárraga Jean, CEO and chair of Mexican broadcaster Grupo Televisa, and Canada Soccer President Victor Montagliani, on his own plan for regional integration. They agreed to sketch out a tournament that would have 75 percent of the games held in the U.S. with the remainder split between Canada and Mexico.

“I’d rather have a 90 percent chance of winning 75 percent of the World Cup than a 75 percent chance of, you know, winning all of it,” Gulati told the U.S. Soccer board, according to two people who heard him say it.

Montagliani and Mexico Football Federation President Decio de María joined Gulati to formally announce the so-called United Bid in New York in April 2017. The three federation presidents knew that the thrust of their pitch had to be more emotional and inclusive than “we are big, rich and have tons of ready-built stadiums,” as one of the bid organizers put it. Kristick laced a theme of “community” through the 1,500-page prospectus known to insiders as a bid book.

“In 2026, we can create a bold new legacy for players, for fans and for football by hosting a FIFA World Cup that is more inclusive, more universal than ever,” declared a campaign video that the United Bid showed to the organization’s voting members. “Not because of who we are as nations, but because of what we believe in as neighbors. To bid together, countries come together.”

It was a sentiment increasingly out of sync with the times. The same month that Gulati had stood with his counterparts in New York announcing the joint bid, Trump was busy demanding that Congress include funding for a wall along the border with Mexico. He told then-Mexico President Enrique Peña Nieto and then-Canadian Prime Minister Justin Trudeau that he wanted to renegotiate NAFTA, using aluminum and steel tariffs as a cudgel.

Carlos Cordeiro, who displaced Gulati as U.S. Soccer president during the bid process in 2018, became the driving force of the lobbying effort to sell the idea to 211 national federations that would vote on it. In Cordeiro’s view, according to two Americans intimately involved in the bid at the time, the bid’s biggest challenge was assuring voters that the tournament would be more than a U.S. event dressed up with the flags of its neighbors.

Teams fanned out across each of soccer’s six regional confederations to make their pitch, each presentation designed to paint a picture of tri-national cooperation, and returned to a temporary base in London to debrief.

“It was very pragmatic. It was like Carlos, or another U.S. representative, would say this and talk about this. The Canada representative will then talk about this. The Mexico representative will talk about this. And it was very much trying to be even across the three in terms of who was speaking,” one person on the traveling team said.

When the United Bid finally prevailed in June 2018, defeating a rival bid from Morocco, Trump celebrated it as an equal triumph for the three countries.

“The U.S., together with Mexico and Canada, just got the World Cup,” he wrote on Twitter, now known as X. “Congratulations — a great deal of hard work!”

Three different tournaments

What began with a united bid is turning into parallel tournaments: with different fan bases, security procedures and off-field programs, all a function of different policy choices in each host country.

Fans from Iran and Haiti are barred from entering the United States under travel restrictions imposed by Trump, while other World Cup countries are subject to elevated scrutiny that could block travel plans. (Official team delegations are exempt.) Canada and Mexico do not impose the same restrictions, creating uneven access across the tournament: fans traveling from Ivory Coast will likely find it much easier to reach Toronto for a June 20 match against Germany than one in Philadelphia five days later against Curaçao.

“FIFA recognizes that immigration policy falls within the jurisdiction of sovereign governments,” read a statement provided by the FIFA spokesperson. “Engagement therefore focuses on dialogue and cooperation with host authorities to support inclusive tournament delivery, while respecting national law.”

A fan who does cross borders will encounte a patchwork of security régimes depending on which government is in charge. Mexican authorities draw from deep experience policing soccer matches, with a mix of traditional crowd-control tactics and advanced technology like four-legged robots. The United States is emphasizing novel drone defenses and asked other countries for lists of its most problematic fans.

Ongoing immigration enforcement actions in the U.S. have also prompted concern among the international soccer community and calls for a boycott of the tournament. The White House this month issued clarifying talking points to host cities to buttress the “shared commitment to safety, hospitality, and a successful tournament experience for all.” The document confirms that U.S. Customs and Border Protection and Immigration and Customs Enforcement “may have a presence” at the tournament to assist with non-immigration-related functions like aviation security and anti-human trafficking efforts.

No where is the fragmentation more glaring among countries than on human rights. After previous World Cups were accused of “sportswashing” autocratic regimes in Qatar and Russia, the United Bid made “human rights and labor standards” a centerpiece of its proposal to FIFA. The bid stipulated that each host city by August 2025 must submit concrete plans for how the city would protect individual rights, including respect for “indigenous peoples, migrant workers and their families, national, ethnic and religious minorities, people with disabilities, women, race, LGBTQI+, journalists, and human rights defenders.”

“Human rights were embedded in the bid from the beginning,” said Human Rights Watch director of global initiatives Minky Worden, who worked closely with Mary Harvey, a former U.S. goalkeeper and soccer executive who now leads the Centre for Sport and Human Rights, on the language. Harvey consulted with 70 civil-society groups across the three countries while developing the strategy.

That deadline passed without a single U.S. city submitting their plan on time. Now just months before the kickoff, host cities have finally started to release their reports, creating a patchwork of approaches. While Vancouver’s report makes multiple references to respecting LGBTQ+ populations, Houston’s has no mention of sexual orientation and identity at all.

The FIFA spokesperson says the organization has embedded inclusion and human rights commitments directly into agreements signed by host countries, cities and stadium operators, and that dedicated FIFA Human Rights, Safeguarding and Anti-Discrimination teams will monitor implementation and hold local organizers to account for violations.

“All of these standards were supposed to be uniform across these three countries,” said Worden. “It wasn’t supposed to be the lowest common denominator with the U.S. being really low.”