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Arya Secures $21m For Ai-powered Couples Wellness

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The startup’s platform blends AI and human relationship experts to help couples communicate better, rebuild connection and strengthen intimacy

It’s become the norm to use your phone to find a partner nowadays, whether through social media or dating apps, but what happens after you’ve met your person?

After closing $21 million in growth financing, AI-powered startup company Arya is seeking to solidify its place as the leading “relationship wellness” platform, supporting couples after they’ve met to help them communicate more openly and rebuild connection.

Using what it calls “proactive AI,” coupled with relationship insights from experts, the brand is tapping into the 72 million couples in the U.S., and the loneliness plaguing people who are already in relationships. One survey from last year found that one in six married adults feels lonely in their own relationship, while another revealed that for adults over 45, that number doubles to one in three.

The way it works is partners privately message Arya’s Intimacy Concierge, a combination of support from human relationship experts and the brand’s AI model, which then prompts the other partner with action steps to help arrive at solutions.

Additionally, couples can take advantage of the content and intimacy tools that the platform provides to help deepen relationship connection.

“The last decade of wellness was about the individual — optimizing one’s personal sleep, stress, metabolism and mental health,” said Arya co-founder and CEO Offer Yehudai. “But our emotional well-being is inseparable from our relationships, and our relationships make up more of our overall well-being than we realize. We built Arya to be the infrastructure that supports couples’ wellness.”

The new funding will help boost the company’s growth, building upon its reported eight figures in annual recurring revenue and 3x year-over-year growth.

Fitness and wellness is increasingly overlapping with romance, as people seek out partners whose lifestyles align with their own, or look to start their health journey with their longtime partner.

Tonal added a built-in partner workout mode, while Adidas partnered with dating app Bumble to help gym-goers find each other on the platform.

The post Arya Secures $21M for AI-Powered Couples Wellness appeared first on Athletech News.