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Best Lions Content Of The Week: The Joy Of Being Jameson Williams

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It wasn’t always sunshine for Detroit Lions wide receiver Jameson Williams since entering the NFL. Coming off an electric final collegiate season where Williams would tear his ACL in the National Championship game, his professional career in Detroit got off to a slower start than most anticipated. And if you are reading this, you are likely aware of the bumps in the road over the course of Williams’ first few years in the league.

However, that all feels like a distant memory now. After consecutive 1,000-yard seasons in 2024 and 2025, Williams had himself one heck of a training camp. Nolan Bianchi of The Detroit News wrote a great story on Williams, his ability to spread joy, and how Lions coach Dan Campbell never stopped believing.

“He loves ball, and you can’t hide that,” said Campbell of his electric wide receiver. “I mean, that’s not fake. You don’t fake that. I mean, it’s just unbridled enthusiasm.”

When you watch Williams around the game, whether it’s under the bright lights of Ford Field, or in front of a few thousand fans at the Meijer Performance Center in Allen Park, his joy for the game always is on display.

“He always wants the best for me,” said Williams of his coach. “Even in my worst situations, he’s been there for me, by my side, and never gave up on me.” You can read the entire story from Bianchi right here.

Over the last month, Jameson Williams has provided evidence that his game is about to go to a special place.

Just two years ago, many doubted he'd reach his ceiling here.

But Dan Campbell never stopped believing. pic.twitter.com/ELAuaR2Aiz

— Nolan Bianchi (@nolanbianchi) September 3, 2026

And now onto the rest of the best Lions content from this week.

  • If you are looking for a season preview featuring several members of the Lions’ beat, look no further.

Dan Skipper drives to the Lions' facility in the pre-dawn dark. I rode with him recently to ask: Why?

After an unglamorous playing career, he chose even less glamour as a coach (and a war with an office printer)

Love and loyalty and a "personal" mission: https://t.co/1pts4mallV

— Will Burchfield (@burchie_kid) September 1, 2026

  • Lions defensive coordinator Kelvin Sheppard was listed on The Athletic’s 50 under 40 list.

Who are the NFL’s rising coaches, executives and other personnel who significantly impact the league and the sport?

Presenting @JourdanRodrigue and @ByMikeJones’ 2026 NFL 50 under 40 list ⤵️ pic.twitter.com/gd2VmQqwQd

— The Athletic (@TheAthletic) September 1, 2026

.@Justin_Rogers doesn't think the #Lions need to dial back Jahmyr Gibbs' workload, but "You just can't ramp it up much more. Like, he had 320 touches last year; that was a career high. He went from 234 to 302 to 320. I feel like 320 is that sweet spot."#OnePride@jeffiafratepic.twitter.com/K8HpTARWix

— Lions Collective (@LionsHMA) September 4, 2026

  • An interesting piece from katmandoo over on The Feed takes a look into the expectations for Lions offensive coordinator Drew Petzing’s offense in 2026, as well as another post from Senior Editor Ryan Mathews where he links data from Sumer Sports.