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Cleveland Fans Like The Sirens Name

A general overall view of the branding announcement for the new WNBA team the Cleveland Sirens at Rocket Arena on August 04, 2026 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2026 NBAE (Photo by Lauren Leigh Bacho/NBAE via Getty Images) | NBAE via Getty Images

Picking a name for a new professional sports team is tricky. You want to do something creative, but also tie into the fabric of the city. Cleveland’s new WNBA team tried to do that when they unveiled their name as the Sirens. And according to those we surveyed, they were successful.

Earlier this week, we asked people to grade the name of the Sirens. Almost two-thirds of those surveyed gave the new team name either an “A” or “B” grade, with 39% giving it an “A.”

It’s worth pointing out that 21% gave the Sirens name a “D” or an “F” grade.

Doing something new and creative is a risk. Resurrecting a name like the Rockers or one that ties closely into the Cleveland Cavaliers would’ve been safer. It shouldn’t come as a surprise that there were a number of people who didn’t like the bold choice.

Overall, it’s hard to criticize the Cleveland WNBA team for their brand rollout. They’ve done an excellent job of messaging their position and explaining why they went in this direction. They’ve made it clear that they want to be their own team, separate from the Cavs. And they’ve done that in an interesting and creative way.

“We don’t want to be the Lady Cavaliers.”

Cleveland Sirens exec Allison Howard explains why the city’s new #WNBA franchise chose to go a different direction from the Cavs brand and colors. pic.twitter.com/tDwzvKfcQa
— Jeremy O’Brien (@thejeremyobrien) August 4, 2026

The Sirens will start playing at the start of the 2028 season.

The Cavs open up their regular season in just about two months. FanDuel currently gives them the sixth-highest odds to win the Eastern Conference at +1000. They’re behind the New York Knicks (+300), Philadelphia 76ers (+400), Boston Celtics (+500), Detroit Pistons (+800), and Toronto Raptors (+1000).

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Cleveland Fans Like The Sirens Name

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