Josh Allen Crowned Nfl Merchandise Sales King. See Top 20 Most Popular Players

Josh Allen’s 2025 season ended in heartbreaking fashion when the Buffalo Bills lost in the divisional round of the playoffs, but the quarterback was a winner in player sales.

Allen was No. 1 on the NFL Players Association’s year-end top 50 player sales list. The annual list tabulates consumer purchases from March 2025 through February 2026 across online and in-store retail. The purchases include jersey, encompassing apparel, collectibles, bobbleheads, figurines, wall decals, backpacks, drinkware, pet products and more, according to the NFLPA.

It’s the fifth time Allen’s made the top 10 in NFLPA’s year-end top 10. A total of seven quarterbacks made the top 10, including Patrick Mahomes, who continues a streak of eight consecutive seasons in the top 10 of NFLPA player sales list.

NFLPA’s top 20 player year-end sales list

1. Josh Allen
2. Drake Maye
3. Saquon Barkley
4. Jaxon Smith-Njigba
5. Jayden Daniels
6. Patrick Mahomes
7. Jalen Hurts
8. Caleb Williams
9. Jordan Love
10. Micah Parsons
11. Bo Nix
12. Christian McCaffrey
13. Justin Jefferson
14. Aidan Hutchinson
15. T.J. Watt
16. Jahmyr Gibbs
17. Amon-Ra St. Brown
18. Brock Purdy
19. Lamar Jackson
20. C.J. Stroud

According to the NFLPA, NFL player merchandise generated more than $1.9 billion in retail sales.

Shedeur Sanders breaks revenue record

Shedeur Sanders was among five rookies to make the Top 50 list. The Cleveland Browns quarterback came in at No. 31 and was joined by Travis Hunter, Cam Ward, Ashton Jeanty and Jaxson Dart.

Sanders netted a record-topping $17.7 million in licensing income, but it was generated mostly from trading cards.

Follow USA TODAY Sports' Tyler Dragon on X @TheTylerDragon.

This article originally appeared on USA TODAY Sports: Josh Allen tops list of NFL jersey, merchandise sales. 7 QBs in top 10