Thc Drinks Enter The Sports-performance Category

The newest drink in your gym’s cooler might not be a protein shake or an energy drink. It might be a THC seltzer built for post-workout recovery

There’s a THC drink on the shelf at a CrossFit gym in Tampa Bay, in case you’re wondering where the functional beverage industry is headed.

The brand behind it is Last Rep, a Tampa Bay THC seltzer startup that is targeting athletes who just crushed a workout.

“It was apparent that the convergence between post-workout and socializing was missing with the existing THC seltzers and non-alcoholic beverages in the market, so Last Rep bridges the gap with precisely dosed THC, electrolytes and functional botanicals, allowing for maximized community in fitness culture,” co-founder and CEO Jason Ashton, a former collegiate wide receiver at Springfield College, said.

Ashton, who co-founded the brand alongside fellow entrepreneur Stephen Samson last August, soft-launched the seltzer just three months ago – at a time when functional beverages are booming, THC drinks are growing fast, Gen Z is drinking less alcohol and wellness spending keeps climbing.

The drink is both zero-sugar and low-calorie, with a formula that includes Delta-9 THC and Cannabigerol (CBG) available in 5 mg or 10 mg servings. It’s blended with electrolytes for hydration and muscle recovery, plus ashwagandha for stress relief, L-theanine for focus and calm and ginger extract for digestion.

In addition to Burg CrossFit, Last Rep plans to expand into more fitness facilities across the region through grassroots partnerships. The seltzer, available in lime, is sold in four-packs online and in local retailers.

The money is following the momentum. Earlier this month, Willie Nelson’s THC beverage brand Willie’s Remedy+ scored $15 million from investors to bring its product to stores nationwide.

The athlete-cannabis connection has been building for a while, too. Former Philadelphia Flyers enforcer Riley Cote has spoken openly about the benefits of marijuana for pain management and recovery, and has partnered with cannabis retailer Trulieve on an education initiative.

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