Therme Group, Marriott Team Up On Next-gen Wellness Travel

The companies will explore wellness-focused hotel concepts, Marriott Bonvoy packages and potential global development opportunities.

Therme Group and Marriott International are joining forces to explore how wellness can play a larger role across the travel and hospitality experience.

Under the strategic alliance, Therme will collaborate with the Marriott Design Lab on initiatives spanning customer experience, hotel design, wellness research and potential development opportunities.

The first phase is expected to introduce Therme’s large-scale wellbeing destinations to Marriott Bonvoy members, including potential travel and lodging packages. The companies will also examine how wellness could be integrated throughout the guest journey.

“Today’s guests are looking for experiences that help them slow down, recharge and reconnect, making wellbeing an increasingly important part of the journey,” said Peggy Roe, executive vice president and chief customer officer at Marriott International.

Therme will bring its experience developing urban wellness destinations to the collaboration, helping Marriott explore new approaches to spas, fitness facilities and guestroom design. The work is intended to produce near-term concepts while informing longer-term opportunities involving products, services and destination planning.

Marriott’s Design Lab, located at the company’s Bethesda, Maryland, headquarters, is used to prototype hotel rooms and test operational and design concepts with guests. Its facilities include full-scale room models and dedicated food-and-beverage development space. Marriott has also described its innovation facilities as places where prototype rooms can be tested by actual hotel guests.

“Wellbeing has become a defining dimension of the travel and hospitality experience,” said Dr. Robert Hanea, founder and CEO of Therme Group. “This partnership with Marriott is an exciting opportunity to bring our complementary strengths together as we explore new ways to shape the intersection of hospitality and wellbeing.”

The alliance comes as Therme expands its international pipeline. The company says it is advancing 10 projects across North America, Europe, the Middle East and Asia. In June, it broke ground on a 720,000-square-foot destination in Singapore scheduled to open in 2030.

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