12 Of The Biggest Hi-fi Deals In Amazon's Early Big Deal Days: Airpods, A Sony Turntable And Much More
Like September (or 'Techtember', as I like to call it), October is going to be another massive month for portable audio and hi-fi — and Amazon's kicking things off with its huge 'Big Deal Days' savings across two days. That seems like a mouthful though, so can I just call it Techtober instead? (Needs work. And I may need a holiday).
Amazon's October Prime Day — aka the Prime Day Big Deal Days (which I'm going to abbreviate to APDBDD) — isn't actually here for another day, at the time of writing. Someone on payroll clearly didn't get the memo though, because the company's already discounted plenty.
• Browse the full Amazon Prime Day sale
So what's being fabulously slashed in price within the hi-fi and audio space? To clarify, we're a day before the Big Deal Days event starts proper, but when has that ever seemed to bother the huge online retailer? The short answer to my first question is: the 12 products listed below, all with handy links to buy. The short answer to the second question is: never.
On to the deals! I'm kicking off with not one but two discounted Sony flagship headphones. My pick here? If you don't absolutely need your headphones to fold up small to slip into a little backpack, I'd save the case and go for the excellent Sony WH-1000XM5, now just £192 (was £279) at Amazon.
Earbuds more your thing? Although the excellent JLab Go Pop ANC buds in this list look like they're only discounted by £5, Amazon's running an extra-special 'buy any 2 for £40' sale on them — which is both a stonking saving on their £29.99 regular RRP and the perfect solution for stocking fillers or Secret Santa presents (you'll always get roped into at least one!) in the run up to gift-giving season.
Now, bigger stuff. You can't go wrong with anything here, but if you need a Bluetooth speaker, the JBL Charge 6 is an absolute belter of a five-star product. Something for the desk? Anker's trusty Soundcore 2 is an Amazon best-seller for a reason.
There are two lovely and affordable turntables in this list too. For me, the Audio-Technica AT-LP60xBT edges it. Yes, it's a slightly older launch than the Sony (2019 versus 2025) but vinyl doesn't evolve at the alarming rate wireless audio does. Also, it looks stunning, and you can't argue with a turntable that launched at £179, now down to just £118…
The only early Prime Day hi-fi and AV deals you need to see
What is it? Sony's current flagship noise-cancelling headphones (not to be confused with the elite 1000X The Collexion set, released in honor of the 10-year anniversary of the 1000X lineup)
Release date: May 15, 2025
Read more: Sony WH-1000XM6 review: excellent headphones that meld the best parts of Sony's previous cans
What is it? Sony's previous-generation flagship noise-cancelling headphones (not to be confused with the newer WH-1000XM6 in this list, or the elite 1000X The Collexion set, released in honor of the 10-year anniversary of the 1000X lineup).
Release date: May 2022
Read more: see our five-star Sony WH-1000XM5 Wireless Headphones review
What is it? A name you seek out when your budget is a little tighter than ideal but you still want good quality headphones with a few neat features. The Anker Soundcore Space One reflect that ethos perfectly.
Release date: August 2023
Read more: Anker Soundcore Space One review: a bargain Beats alternative with ANC
What is it? Only the most popular headphones in the entire world! These are the newest flagship ice-white Apple buds (not the newest non-Pro sets; that would be the two AirPods 5 models) with all of the whistles and bells. Heart-rate monitoring, the hearing health suite, live translation to your iPhone — you name it and if Apple does it, it's here.
Release date: September 9, 2025
I tried the AirPods Pro 3 – they’re fantastic, but I wouldn’t trade in my Pro 2
What is it? A delightful set of cheap and cheerful, budget earbuds that has no right offering ANC at this price, but does so anyway. I've been a huge fan of JLab for years, and this set is even better with even more of a discount. And check out the colors — why not select two for £40?
Release date: October 15, 2024
Read more: Lab Go Pop ANC review: some of the best ultra-cheap noise cancelling earbuds on the market
What is it? Amazon's current bijou smart speaker (granted, it's been a while since its release), but this one threw in a few extra perks over the older iteration, including a temperature sensor, helpful tap function, and a better sound than its 4th-generation sibling.
Release date: October 20, 2022
Read more: Amazon Echo Dot (5th Gen) review: still small, now mightier than ever
Which Amazon Echo smart speaker should I buy? Here's our handy guide to your four options
What is it? A gloriously mid-size, party-ready, large wine-bottle of a Bluetooth speaker available in a variety of shades. Think bigger than the Flip (if you happen to know it) and a whole lot beefier in terms of the audio.
Release date: April 2025
What is it? A nearly-ideal small and flexible speaker, honestly. It offers wide dispersion of sound, Wi-Fi plus Bluetooth a line-in option, support for many streaming services, voice control, and it goes as loud as you'll ever need it to. But it's less refined in the bass than is normal for Sonos, and with a higher price than its predecessor. Also, don't confuse it with the cheaper Sonos Era 100 SL…
Release date: March 28, 2023
Read more: Sonos Era 100 review: big upgrades, but a dangerous price
What is it? The smallest in Sony's ULT (or bass-focused) speaker lineup — there's a bigger Field 5 and even a slightly older Field 7 too. We loved the design and feature-set under review, but didn't love the audio tuning. That said, for this money there's a lot to enjoy…
Release date: April 2025
What is it? Sony's entry-level fully automatic turntable. And for this £70-off money, it is competent. Be aware though, this product has a slightly pricier PS-LX5BT sibling that we rated more under intense review…
Release date: February 2026
What is it? A vinyl spinner that also also offers Bluetooth 5.0 with aptX transmission. That means you can send your LP music to your wireless headphones simply by putting them into pairing mode and pressing the button on the corner of the Audio-Technica AT-LP60XBT's plinth, so deck finds them and hooks up. It's not the newest player around, but this is vinyl we're talking about (so it doesn't need to be).
Release date: May 2019
Read more: Audio-Technica AT-LP60XBT review
What is it? A consistent best-seller on Amazon's website, that's what. It also looks quite business-like on a desk, unlike rivals from JBL, so if you need an office musical companion for very little money, it may just fit the bill. It's not a new product, but you do get 12W stereo sound, an IPX7 waterproof rating, and up to 24 hours of battery life. And that isn't half bad for this money.
Release date: June 2017
Read more: check out our Anker SoundCore 2 review
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