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The Apple Watch Series 12 Just Got Its First Price Cut On Amazon

It's Amazon Prime Day, or Big Deal Days as Amazon's taken to calling it, and there are lots of deals on all manner of fitness and wellness kits — but my first port of call was to check the Apple Prime Day deals for any Apple Watch discounts. As luck would have it, there are quite a few in both the US and UK — so now's the time to get yourself a new smartwatch.

In the US, the brand new Apple Watch Series 12 just got its first discount. Right now on Amazon US, the GPS-only Apple Watch Series 12 in 42mm is $349.99 (was $399). Meanwhile, the 46mm, GPS-only Apple Watch Series 12 is available on Amazon for $399.99 (was ~~$449~~).

If that's out of your price range, however, I've got an affordable alternative: the Apple Watch SE 3 now starts at just $199.99 on Amazon (was ~~$249~~) for the 40mm GPS-only model. That's a terrific value pick, and the discount also extends to larger and GPS+Cellular models.

You can check out the full deals below, including the GPS+Cellular versions of both watches, which can be added to a phone's data plan.

• Browse the full Amazon Prime Day sale

In the UK, you can get the Apple Watch Series 11 starting at £259 (was ~~£319~~) on Amazon for its smaller 42mm size, and the 46mm is down to £278.02 (was ~~£349~~), saving you 20%. Those numbers are for the GPS-only models, but the discounts extend across Cellular versions too.

The Apple Watch SE 3 is also on sale in the UK, starting at £199.99 (was ~~£249~~) on Amazon. Check out the deals using the 'UK deals' hotlink or scroll down to see the full list.

Apple Watch deals in the US

Today's best Apple Watch deals: Quick links

Apple Watch Series 12: 42mm (GPS-only): was ~~$399~~ now $349.99 at Amazon
Apple Watch Series 12: 46mm (GPS-only): was ~~$449~~ now $399.99 at Amazon
Apple Watch SE 3: 40mm (GPS-only): was ~~$249~~ now $199 at Amazon

Watch Series 12 (GPS-only) 42mm: was $399 now $349.99
The brand-new Apple Watch Series 12 offers a redesigned Health Sensing System, which means more accurate heart rate readings, a Readiness Score, and more metrics in your Vitals app. Audio Intelligence features like Shazam, Live Rewind and Recaps make your new Apple Watch smarter, too.

42mm GPS+Cellular: was ~~$499~~ now $449.99 at AmazonView Deal

Watch Series 12 (GPS-only) 46mm: was $449 now $397.99
The larger 46mm Apple Watch Series 12 is great for larger wrists, with its liquid-retina OLED display showing off its Maps complication, Photos watch face, and larger Smart Stack, making it easier to use at a glance than ever.

46mm GPS+Cellular: was ~~$549~~ now $499.99 at AmazonView Deal

Watch SE 3 (GPS-only) 40mm: was $249 now $199
Save 20% / $50 on Apple's cheapest Apple Watch, making it better value than ever. The SE 3 may have the older 18-hour all-day battery life, but it comes with fast charging and most key watchOS 27 features.

44mm GPS-only: was ~~$279~~ now $229 at AmazonView Deal

Apple Watch deals in the UK

Today's best Apple Watch deals: Quick links

Apple Watch Series 11: 42mm (GPS-only): was ~~£319~~ now £259 at Amazon
Apple Watch Series 11: 46mm (GPS-only): was ~~£349~~ now £278.02 at Amazon
Apple Watch SE 3: 40mm (GPS-only): was ~~£219~~ now £199 at Amazon

Watch Series 11 (GPS-only) 42mm: was £319 now £259
Last year's Apple Watch Series 11 is by no means long in the tooth: although it lacks the Series 12's redesigned Health Sensing System, it's an excellent, accurate watch in its own right, with the latest model's 24-hour battery life and watchOS 27 smarts.

42mm GPS+Cellular: was ~~£419~~ now £357 at AmazonView Deal

Watch Series 11 (GPS-only) 46mm: was £349 now £278.02
The larger 46mm Apple Watch Series 11 offers a slightly bigger discount, saving you a full 20%. At this price, it's definitely worth buying over a full-price Apple Watch Series 12.

46mm GPS+Cellular: now £399 at AmazonView Deal

Watch SE 3 (GPS-only) 40mm: was £218 now £199
Save twenty quid on the SE 3. While there are some cheaper construction elements and older parts used on the watch, it's still the best-value (not just the cheapest) Apple Watch on shelves and a steal at under £200.

44mm GPS-only: was £249 now £229 at Amazon View Deal