Amazon Advertising Issues (sponsored Products)
Hey All,
I launched my eccomerce business on shopify in November 2025 and have recently enrolled my products into Amazon FBA, they went live early to late January 2026 (supplement product, 2 variants (flavour).
I run google ads as well as meta ads, so I started running sponsored product ads on Amazon.
My current set up is 2 campaigns, with 1 ad group each. They are manual campaigns, $10 daily each, with less than 10 key words, dynamic bidding (down only), minimal to no bid adjustments and around 30 negatives.
They have generated a handful of sales, 40k impressions, 120 clicks, and on average over the campaigns lifetime, spend just under 20% of their daily budget.
I am not sure if my set up is bad or I am doing the wrong thing as a new product / listing with new campaigns, but I cannot seem to get them to spend their daily budget or get enough clicks, which is my biggest issue and makes them not scaleable.
Any tips, guidance or help would be most appreciated ????
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