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Apple Flashes Ai Updates Coming To Your Screens

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Tim Cook’s final dish is a souped-up Siri. Yesterday, Apple used its final annual keynote with Cook as CEO to tease a slew of Siri-centered AI features coming to iPhones, iPads, Macs, and Apple Watches this fall.

While Siri won’t be taking Cook’s job, Apple said the talkative tool, now known as Siri AI, will become smarter after years of AI product delays and underwhelming features had investors worried that the company is falling behind rivals.

Not just a new last name

Apple said Siri will finally be able to handle complex conversatios and multistep tasks—much like a teenage sibling OpenAI’s ChatGPT and Google’s Gemini. Speaking of Gemini, Apple is outsourcing some of the tech underpinning its overhauled Siri to Google:

  • Siri’s answers will draw on information from the web, as well as your texts, emails, and photos.
  • You’ll be able to get assistance answering emails, taking action after receiving a text, or getting answers about an item in front of you through the camera app.
  • Siri itself will now live in a dedicated app, where users can revisit past conversations.

Plus, Apple said you’ll be able to shift the angle of photos or expand the frame using its AI.

But…AI-fied Apple has so far failed to enthuse investors: the company’s shares closed 1.9% in the red yesterday.

Aside from AI: Apple devices will soon get improved search and enhanced parental controls.—SK

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