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Lavazza Introduces A New Single-use Coffee Pod With No Plastic

Lavazza

The most innovative piece of coffee technology was made by a 130-year-old Italian. Coffee company Lavazza introduced its new sustainable espresso puck, Tablì, to the US yesterday, and it’s the first single-serve coffee product not enclosed in a pod or a cup for brewing. Each puck is 100% ground and packed espresso.

How does it work? You put the wrapper-less puck in the special $100 machine (of course there’s a special machine) that resembles a Keurig, push a button, and your espresso is ready.

Keurig really wanted to win the race for a plastic-free, single cup of coffee, since the SEC slammed it with a $1.5 million penalty in 2024 for recycling claims the agency said were misleading. Keurig neither confirmed nor denied the SEC’s accusations. Nespresso, which uses aluminum pods, can be recycled, but requires users to mail back pods.

Big picture: Lavazza’s debut is part of a broader push to bolster its presence in the North American market, which brings in over $100 million annually for the company. But the Italian brand stressed that it’s not trying unseat Keurig, which did almost $4 billion in US coffee sales last year. Plot twist: Lavazza has “an important contract” with Keurig to sell its own coffee in K-Cups.—MM

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Lavazza Introduces A New Single-use Coffee Pod With No Plastic

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