Exclusive: Ex-bharatpe Cofounder Shashvat Nakrani In Talks To Join Luxury For You As Cofounder

Shashvat Nakrani, cofounder and former COO of BharatPe, is in talks to join Dubai-based luxury ecommerce platform Luxury For You as its cofounder and CEO, sources told Inc42. 

Nakrani will lead the operations of Luxury For You if he joins the startup. The platform is currently in talks to raise a fresh round of funding, the sources said. 

Questions sent to Luxury For You and Shashvat Nakrani didn’t elicit any response till the time of publication.

Luxury For You was founded in 2024 by former McKinsey executive Kuldeep Singh Ahluwalia and former WAHL executive Vaibhav Singh. It is a luxury ecommerce platform which offers access to authentic global luxury inventory. The startup offers an exclusive membership discount to its paid members.

Luxury For You launched its operations in the UAE in September last year. It also has an offline experience centre in Dubai. While Indian users can currently place orders on the platform, Nakrani will spearhead its expansion in India.

Luxury For You is looking to leverage Nakrani’s experience to scale the business. An IIT Delhi alumnus, Nakrani cofounded BharatPe in 2018 when he was studying textile technology. He was appointed the COO of the fintech unicorn in March 2023. He stepped away from his executive role at BharatPe in May this year and moved into an advisory role. Back then, he also said that he was exploring ideas and wanted to start afresh. 

An internal document accessed by Inc42 showed that Luxury For You plans to use the fresh funds it is in talks to raise to bolster its technology infrastructure and customer acquisition.

The ecommerce platform aims to build the technology and supplier infrastructure that connects Indian consumers directly to global luxury inventory. The internal document repeatedly emphasised words like zero inventory, supplier integrations, authenticity, and assortment depth over retail.

The platform uses NFC authentication to curtail circulation of fake products. It claims to provide access to more than 1,200 global luxury brands and 2.5 Lakh SKUs. It has an average order value of $717 (₹68,070) with a contribution margin of 41.3%, as per the document.

Currently, the platform positions itself as a competitor to FarFetch and Mythersa.

In India, the startup competes with the likes of Ajio Luxe, Tata CLIQ, Aditya Birla Fashion and Retail’s The Collective, among others. 

The post Exclusive: Ex-BharatPe Cofounder Shashvat Nakrani In Talks To Join Luxury For You As Cofounder appeared first on Inc42 Media.