Join our FREE personalized newsletter for news, trends, and insights that matter to everyone in America

Newsletter
New

Flipping Houses Isn’t Paying Like It Used To

Card image cap

Getty Images

Reality TV may have convinced you that flipping houses should be your next career. But lately, it’s been difficult to turn a profit by taking a run-down property and transforming it into someone else’s dream home.

According to the real estate data company Attom, returns on home-flipping in 2025 fell to 25.5%, the lowest level since the 2008 recession. The 297,045 single-family homes and condos flipped last year were the fewest since 2020, marking a 3.9% drop from 2024.

So why, exactly, is the couple where one sells macramé scarves on Etsy and the other bartends on weekends having trouble earning more profit on their $1.2 million home flip?

  • Sky-high mortgage rates and home prices, along with a limited supply, are cutting into investors’ bottom lines, making the endeavor not worth it for many.
  • Attom also said that the rising cost of supplies (some of which are tariff-related) has helped create more flops than flips.

But you’ll flip over this: Forecasters predicted an improved market in 2026, and so far they’re right—if just barely. The profit margin for home flippers in Q1 of this year was 25.4%, up slightly year over year from 24.7%, representing the first quarterly increase in two years, per Attom. The average profit in the US in early 2024 was closer to 35%.—DL

Become smarter in just 5 minutes. Subscribe to Morning Brew today.