Moxiworks Signs Renewed Strategic Deal With Michael Saunders & Company For Ai Marketing Platform

MoxiWorks has renewed a strategic technology partnership with Michael Saunders & Company to power the brokerage’s next phase of growth with AI-driven marketing, CRM and productivity tools, the companies announced March 12.

Michael Saunders & Company, an independent brokerage based in Sarasota, Fla., had previously used MoxiWorks as part of its tech stack. After reviewing a range of proptech options, the firm chose to reunite with MoxiWorks to support its longer-term technology strategy, according to the announcement.

“As our business continues to scale, we were looking for a partner that aligns with our long-term vision,” said S.J. Yun, CMO at Michael Saunders & Company. “This renewed partnership with MoxiWorks positions us to move faster and serve our customers at the highest level. What stood out most was MoxiWorks’ ability to combine intelligent automation with the personalized service our brand is known for. That balance is critical as we continue to grow.”

The deal comes as brokerages reassess their tech stacks to manage thinner margins, shifting client expectations and the rapid adoption of generative AI. Many firms are consolidating marketing, CRM and advertising tools into fewer, integrated platforms to cut costs, reduce data fragmentation and support agents with automated, but brand-safe, content.

For Michael Saunders & Company, which has more than 650 agents across 19 offices on Florida’s Gulf Coast, the renewed agreement means agents will use MoxiWorks’ connected suite of marketing, CRM and AI-powered productivity tools to streamline operations and deepen client engagement.

The brokerage cited MoxiWorks’ service model, enterprise-grade solutions and scalable technology as key factors, along with the vendor’s product roadmap, including RISE, a new AI-first product the company says will support future capabilities across its platform.

“We’re so happy to welcome Michael Saunders & Company back to the MoxiWorks family,” said David Greenbaum, CCO at MoxiWorks. “Their return highlights the value of a long-term technology partnership. As we continue to advance our platform and bring new AI-powered innovations to market, we see tremendous opportunity to help their agents work smarter and deliver even greater value to their clients.”

For brokerage leaders, the partnership underscores how AI is moving from standalone tools into core operating platforms. Instead of layering point solutions on top of legacy systems, firms like Michael Saunders & Company are looking for a single vendor that can handle presentations, email, CRM, advertising and campaign automation while maintaining data integrity and compliance.

This type of consolidation can reduce vendor sprawl, simplify agent onboarding and create a clearer view of the customer, but it also raises the stakes on vendor selection. A long-term agreement with a platform provider effectively sets the trajectory for how a brokerage will use AI in marketing, lead nurturing and client retention over the next several years.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.