Ownwell Raises $50m To Expand Ai-powered Property Tax Appeal Services

Ownwell, a property tax appeals company, announced last week that it has raised $50 million in Series B financing to expand its services and roll out new products aimed at helping homeowners manage rising housing costs.

The round brings Ownwell’s total funding to $74 million. It includes $30 million in equity led by Alpha Edison and Mercato Partners, with participation from Intuit Ventures, Left Lane Capital, First Round Capital, Long Journey Ventures, PROOF Fund and Wonder Ventures. The financing also includes $20 million in debt from Western Alliance Bank.

Alongside the funding, Ownwell introduced a National Appeals Packet designed to help homeowners outside of its primary service areas file property tax appeals. The packet uses artificial intelligence and proprietary data to generate a personalized, ready-to-file appeals packet that includes filing instructions, deadlines, required documentation and supporting valuation data. Customers can review and refine evidence before submitting their appeal.

“Homeownership is at a tipping point in America. So many people are unable to afford a home, and those that own property can barely keep up with the three primary costs of ownership: property taxes, mortgage payments, and home insurance,” said Colton Pace, CEO and founder of Ownwell.

“Investment firms and big real estate companies have lawyers and experts who know the ins and outs of local policies to earn large savings. We’re bringing that same expertise to the average homeowner, with the click of a button. With this funding and our national expansion, we’ll help millions more homeowners and secure savings for the people who need it most.”

The company said a 2025 survey of 2,500 U.S. homeowners found that 74% are worried about rising property taxes, but only 22% have appealed their property tax bill. Ownwell attributes the gap in part to complex property tax laws and filing processes.

Ownwell combines local property tax expertise with technology to automate portions of the appeals process. In its main service areas — Texas, Illinois, Florida, Georgia, California, Washington and New York — the company manages appeals from start to finish with no upfront fees. It reports an 86% success rate and average annual savings of $774 per customer.

In addition to property tax appeals, Ownwell offers tax bill management, mortgage, home insurance, energy savings and bill reduction services.

Ownwell said it has processed more than 1 million appeals and saved customers millions of dollars in property taxes. In Texas, the company said it handled appeals for more than 200,000 properties whose owners did not file protests in 2024.

The company operates on a contingency model, taking 25% of any savings it secures for homeowners.

“Intuit’s mission is to power prosperity around the world, and we’re proud to support Ownwell as they deliver on that same promise for homeowners,” said Selina Troesch, principal at Intuit Ventures. “Property tax appeals are notoriously complex, but Ownwell has built a true ‘done-for-you’ experience that brings simplicity and transparency to property taxes. We’re excited to partner with a team that is using AI-powered, purpose-built technology to create a trusted, holistic, money-saving platform for homeowners.”

Ryan Sanders, managing director at Mercato Partners, added, “We look for companies that don’t just participate in markets, but redefine them. Ownwell has turned a notoriously opaque, manual, labor-intensive process into a high-growth digital platform. By leveraging AI to solve a universal pain point for homeowners, they are scaling a category-defining business that we are proud to back.”