Housing

Opinion: The capital structure solution hiding inside the housing crisis

On July 11, the 21st Century ROAD to Housing Act became law without President Trump’s signature. The legislation focuses on expanding supply, modernizing housing programs and reducing b...

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From clicks to home sales: How connected builder websites convert traffic

Today’s homebuyers are exploring communities, comparing floor plans and evaluating builders long before they speak with a sales professional. That shift has turned the builder website from a digita...

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New Rules of Engagement for Senior Living Marketing

By Beth Mattson-Teig Marketing 101 is to know your target customer. And for many senior living communities, that customer focus is shifting to baby boomers and their Gen X children. B...

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UWM’s ‘Bullseye 90’ offers 90-bps broker discount through Sept. 8

United Wholesale Mortgage (UWM) launched its latest pricing incentive for broker partners on Wednesday, saying it will grant a 90-basis-point discount on a large swath of loans through Sept. 8. ...

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Realtors Property Resource appoints chief strategy, product officers

Realtors Property Resource (RPR), a subsidiary of the National Association of Realtors, has promoted Emily Line to chief strategy officer and Janine Sieja to chief product officer. The a...

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What Better’s CEO swap means for its future

A leadership shakeup at Better this week underscores the company’s ongoing struggle to balance its mortgage origination business with its technology ambitions as it pursues profitability, a goal th...

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M/I Homes trades margin for market share as spec sales rise

M/I Homes is trading some margin for sales growth, speed, and market share. Pair that spec-heavy operating model with an asset-light finished-lot supply, and the returns could become considerably s...

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Zillow promotes two SVPs as Hofmann adds COO duties

Zillow Group has restructured its executive ranks, expanding chief financial officer Jeremy Hofmann’s role to include chief operating officer, while appointing Cassandra “Sandi” Knight as its first...

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How HRA, John Knox Village, Beztak Combat Perceptions of Senior Living as Nursing Homes

For all that senior living operators have done to change the perception of the industry, many prospects still conflate independent living and assisted living with nursing homes. That immedi...

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Zillow says its ‘Housing Super App’ strategy is working

Zillow may be facing legal and Realtor Code of Ethics challenges from a variety of sources in and out of the housing industry, but executives feel strongly that the company’s “Housing Super App” st...

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CRMLS CEO Art Carter sees more industry litigation ahead, AI blindspots

For decades, California Regional MLS (CRMLS) has stood at the center of one of the nation’s most complex and influential real estate markets. As CRMLS CEO, Art Carter navigates the organ...

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NYC buildings agency inspects 180 sites, no imminent hazards

Last month’s structural near-disaster at the former Pfizer headquarters being converted to apartments set off a sweeping inspection of construction sites across New York City. Inspectors...

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UWM lines up record $2.05B Ishbia–Oaktree capital raise as it posts Q2 loss

UWM Holdings Corp. is pairing the announcement of a record $2.05 billion strategic capital partnership with its second-quarter 2026 results, which show the nation’s largest mortgage lender is still...

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Rural seniors face growing repair crisis with aging homes

A new Shelterforce report highlights a growing concern for older homeowners in rural America: Housing stability often depends less on affordability than on the ability to maintain aging homes. ...

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MIT AgeLab, NIC Partner on 3-Year Study to Make Senior Living More ‘Aspirational and Holistic’

The National Investment Center for Seniors Housing and Care (NIC) is partnering with the MIT AgeLab to conduct a new study meant to accelerate senior living industry evolution. NIC is worki...

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Brookdale Senior Living to Acquire Real Estate of 17 Communities for $157M

Brookdale Senior Living (NYSE: BKD) is acquiring the real estate of 17 communities that the company currently leases, for an approximate price of $157 million. Brookdale also has obtained $249 mill...

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Former Two Harbors COO Jason Vinar to lead Rocktop Capital Advisors as CIO

Jason Vinar has joined Rocktop Technologies as chief investment officer, where he will lead Rocktop Capital Advisors, the firm’s capital markets and mortgage servicing rights (MSR) business, the co...

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eXp Realty adds longtime Keller Williams leader Mike Mendoza

eXp Realty has added former Major League Baseball player and longtime real estate executive Mike Mendoza to eXp Realty Luxury, ending his 29-year tenure with Keller Williams. Mendoza bri...

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Dream Finders land banking adds risk as absorption slows

Much of the drama and excitement around Dream Finders’ hostile pursuit of Beazer has centered on governance issues and the lack of engagement between the two companies. However, it’s als...

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FirstHome IQ relaunches homebuyer education platform to tackle consumer questions

Nonprofit FirstHome IQ has relaunched its homeownership education ecosystem, offering free tools for consumers and teaching resources for housing professionals aimed at converting overwhelmed rente...

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HomeServices names Gretchen Rosenberg vice president of industry affairs

HomeServices of America appointed Gretchen Rosenberg vice president of industry affairs and engagement. According to an announcement on Wednesday, this is a newly expanded, full-time role. ...

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