Grow Stronger: Wpa And Bsm Partners Launch Petlens

WHAT IF YOU COULD TAP into the mindset of 75,000+ pet parents and the insider knowledge of pet industry experts?

Now you can. Welcome to clarity. Welcome to a future-focused outlook. Welcome to petLENS.

Introduced Thursday at SUPERZOO, petLENS resources change the way you do business. Gone is the guesswork about what might sell or could boost your margins. Now you’ll have the real-world data — on trending categories, consumer behavior, product engagement and more — that’s essential for confident decision-making.

That’s because petLENS is produced by two of the leading pet industry organizations: World Pet Association and BSM Partners. Backed by their extensive expertise, every petLENS report delivers insights and actionable takeaways that pet pros need for both their day-to-day operations and their long-range planning.

petLENS offers a comprehensive suite of resources you can use according to your role and goals. A monthly index report? In-depth category and trend analysis? Year-end compendium of key insights and what to do about them? They’re all here, along with so much more. As a whole, petLENS offers the clearest industry snapshot yet for the pet industry, including these upcoming products:

• petLENS Pulse
  Never miss a step (or a market shift or category trend) with this monthly report. Industry indices and consumer sentiment trackers offer valuable ongoing intelligence that retailers, buyers, manufacturers and other pet pros can use to make agile, smarter decisions.
• petLENS Spotlight
  Take a deep dive into key pet categories and trends in each of these special, actionable reports, published regularly throughout the year. Channel buyers, retailers, suppliers and other industry stakeholders can use the knowledge derived from these consumer surveys and industry analyses to get a big-picture perspective on the pet trends that will drive growth.

Starting now, you’re no longer guessing what’s next in the pet industry. With petLENS, you’re leading the way.

Scan the QR code and be the first to be in the know.