Natoo Pet Foods Unveils New Packaging Centered On Sustainability And Brazilian Heritage

(PRESS RELEASE) SÃO PAULO, BR — Natoo Pet Foods, the Brazil-based superpremium pet food brand known for its quality nutrition and commitment to social responsibility, has unveiled new packaging across its product portfolio. The updated look places sustainability at the center of the brand story while more clearly expressing Natoo’s Brazilian heritage through thoughtful, contemporary design.

Reflecting Brazil’s rich biodiversity and landscapes, the refreshed packaging features hand-drawn illustrated patterns paired with an elevated aesthetic designed to stand out in the increasingly competitive U.S. pet specialty market.

“Our new packaging represents an important evolution for Natoo,” said Fernando Maluf, Vice President of International Sales. “We wanted the design to more authentically communicate who we are as a brand, one rooted in sustainability, inspired by nature, deeply connected to our Brazilian heritage and committed to high-quality, ethically sourced ingredients. The result is a look that feels premium, distinctive and true to the brand.”

In addition to visual enhancements, the updated packaging was strategically developed to improve brand recognition and product navigation for pet parents shopping in-store and online, including distinct color palettes for the dog and cat toppers to help shoppers more easily distinguish between the two.

Natoo’s commitment to sustainability extends beyond packaging design. The company operates a LEED Gold-certified, 100% solar-powered facility and continues advancing packaging innovation through initiatives including recyclable mono-material packaging for its Crunchy Biscuit line and a TerraCycle take-back program for its Meal Topper pouches.

While the look has evolved, Natoo’s commitment to high-quality nutrition and responsibly sourced ingredients remains unchanged. The brand continues to offer recipes crafted to support pets’ overall health and wellness.

The refreshed packaging will begin rolling out to retailers nationwide in the coming months.

For more information about Natoo, visit NatooPetFoods.com.

About Natoo Pet Foods

Natoo was developed by PremieRpet—Brazil’s pioneer in super premium pet food—for U.S. pet parents seeking natural, high-quality nutrition. Crafted at the company’s own LEED Gold-certified, 100% solar-powered facility in Brazil, Natoo products are made with ethically sourced ingredients and held to the highest safety and quality standards.

A Pet Sustainability Accredited Business and ClimatePartner certified, Natoo is committed to Better Pets. Better Planet.® The brand actively reduces its environmental impact by planting hundreds of eucalyptus trees annually and preventing 16,000 tons of CO₂ from entering the atmosphere. As a Jaguar Friend company, Natoo supports conservation of the Pantanal wetlands and efforts to protect thousands of jaguars from extinction. Beyond nutrition, Natoo invests in veterinary education, supports pet adoption programs, and contributes to children’s medical care in underserved communities. The brand is also SQF Certified under the Global Food Safety Initiative and holds the Polen Seal for offsetting 100% of its packaging through recycling. To learn more, visit NatooPetFoods.com.