Road To Superzoo: Your Insider’s Guide To The 2026 Show

MY FAVORITE TIME of the year is almost here, and I know that more than 22,000 pet pros feel the same way.

SUPERZOO is our community’s version of an annual family reunion — we catch up with each other, share stories and come away with stronger connections. But at SUPERZOO, you also leave with new ideas for your business, product orders and a strong outlook for the year ahead.

Now that we’re in countdown mode for the 2026 show (Aug. 12-14, with education starting Aug. 11), it’s the perfect time to prep. My attendee-tested-and-approved recommendations:

• Download the SUPERZOO 2026 app and add your show badge to your phone wallet.
• Map out the show floor to find the areas you want to visit.
• Check out the exhibitor list to plan who you’ll meet with while onsite.
• Choose the education sessions to attend. (Be sure to get your pass if you haven’t already!)

So you know how to experience SUPERZOO. Let’s talk about what you’ll see and do there.

Immersive and Inspiring

With more than 1,200 brands and 2,000 new products on a 350,000-square-foot show floor, SUPERZOO has every corner of pet retail covered. It’s the easiest way to stay on trend in the industry.

Wellness supplements and functional nutrition in the Natural & Health area. Premium enrichment toys and pet tech in Specialty & Lifestyle. And the innovations that will bring customers to your store in the New Product Showcase and Emerging Brands sections. You’ll discover it all, plus show-only discounts so you can fully stock your inventory.

This year at SUPERZOO, we’re introducing the Groomer’s Innovation Stage, where you can pick up new techniques during live demos, then pick out new tools to order for your kit. Plus, we’re welcoming veterinarians and their staff to SUPERZOO with specialized, accredited programming that we’re presenting with US Vet Show.

Where Doing Business Is a Pleasure

SUPERZOO is special because there’s a camaraderie here. The pet pros you’ll text throughout the year to talk about hiring challenges or compare notes on the categories that are moving? You’ll meet them at SUPERZOO.

We host several networking events so you can connect with retailers and groomers from across the country and around the world. There are focused meetups for female founders, young professionals, first-time attendees and more, so you can talk shop with people who understand you. For casual chats or deal-making, there are lounges positioned throughout the show floor.

SUPERZOO 2026 marks the return of the popular Mini Golf at Swingers event, where retailers can play against emerging brand leaders, then team up on new partnerships. And this year, the iconic SUPERZOO Beach Party sponsored by Hill’s Pet Nutrition, goes back to the ’80s, so bring your neon and your dancing shoes.

On top of all that, SUPERZOO delivers Vegas Unlocked, the Show Your Badge & Save pass. Use it to get discounts on local attractions, dining, shopping and more, all exclusive for show attendees.

We Are Family

When the community comes together, you don’t want to be left out. To stay in step with the pet industry, all you have to do is come to SUPERZOO. There’s still time to register; I can’t wait to see you there.