Rocket Pets Showcases New Cleo Twist’r Compact Waste Disposal System At Superzoo

(PRESS RELEASE) LAS VEGAS, NV — As demand grows for cleaner, more convenient pet care solutions, Red Rocket Pets is inviting retailers, distributors, veterinarians, and media attending SuperZoo 2026 to visit Booth #11744 for live demonstrations of CLEO, the newest addition to the company’s patented TWIST’R family of waste disposal systems. Attendees can also meet Tom McConnell, Founder and CEO of Red Rocket Pets, to discuss the inspiration behind CLEO, the growing demand for innovative litter box waste management solutions, and the company’s vision for the future of cleaner, more convenient pet care.

Cats have earned a special place in American homes, providing companionship, comfort, and plenty of personality to more than 53 million U.S. households. The global air care market is projected to grow from approximately $22.2 billion in 2026 to $39.1 billion by 2034, driven in part by consumer interest in indoor air quality, odor control, and healthier home environments. Yet for many cat owners, managing litter box waste and controlling unwanted odors remains one of the most persistent challenges of daily pet care. Red Rocket Pets is helping solve that problem with the launch of CLEO, a new compact variation of its patented TWIST’R waste disposal system, designed to seal litter waste and odors instantly while creating a cleaner, fresher, and more convenient litter box experience.

Powered by the company’s TWIST’R technology, CLEO combines compact convenience with a clean, pet friendly design. A simple twist seals litter waste instantly inside a durable liner, helping eliminate direct contact with waste while keeping litter box areas cleaner and fresher by locking odors away. With its space-saving footprint, economical refill bags, easy bag removal, and charming paw and cat-ear accents, CLEO offers cat owners a smaller, simpler, and smarter way to manage litter box waste. Designed for today’s homes, CLEO brings the trusted performance of the TWIST’R family of waste disposal systems into a smaller, space-saving design. The compact unit fits easily alongside litter boxes while offering generous capacity, easy operation, and practical advantages for shipping, storage, and retail display.

“SuperZoo brings together the pet industry’s leading retailers, distributors, and innovators, making it the perfect venue to introduce CLEO to the marketplace,” said Tom McConnell, Founder and CEO of Red Rocket Pets. “The pet marketplace is searching for new solutions to meet the needs of the growing number of cat owners, particularly urban pet owners seeking cleaner, more convenient ways to manage litter box waste,” said Tom McConnell, Founder and CEO of Red Rocket Pets. “With CLEO, we’ve expanded our TWIST’R family of waste disposal systems with a compact solution that delivers the same proven odor control and convenience while fitting today’s lifestyles and smaller living spaces. We invite SuperZoo attendees to visit Booth #11744 and experience the difference for themselves.”

CLEO features Red Rocket Pets’ TWIST’R sealing system, which opens the liner to receive waste and seals it instantly with a reverse twist, locking odors inside. The fully sealed bag can be removed without releasing odors during disposal. The system’s large interior diameter allows liners to slide out easily when full, preventing jams and making disposal quick and convenient. Designed for modern homes, CLEO measures 17 inches high and 10 inches in diameter, with a width of 13 inches including the scoop holder. Despite its compact size, the unit holds up to 14 pounds (6 kg) of litter and weighs only 5.5 pounds (2.5 kg). Each unit includes a scoop holder, litter scoop, decorative paw accents, and is compatible with economical RED STRAP TWIST’R #6 refill bags. CLEO joins Red Rocket Pets’ growing family of patented TWIST’R waste management solutions developed to simplify pet care while improving hygiene and convenience for pet owners. Less mess. More Love.

SuperZoo attendees are invited to visit Booth #11744 for live product demonstrations and to experience firsthand how CLEO’s TWIST’R technology instantly seals litter waste and odors with a simple twist. The Red Rocket Pets team will also showcase its complete family of TWIST’R waste management solutions designed for retailers, distributors, veterinarians, pet professionals, and pet owners. Following the show, CLEO will be available through Red Rocket Pets, online marketplaces including Amazon, Walmart, and Chewy, and through pet retailers nationwide.

About Red Rocket Pets

Red Rocket Pets develops practical pet care products that make everyday life easier, cleaner, and more enjoyable for people and their pets—because less mess means more love. Founded by the McConnell family, Red Rocket Pets brings over 50 years of experience in pet and consumer product development. Many of the products are proudly made in the USA and available at redrocketpets.com, along with leading retailers including Amazon, Chewy, Walmart, and Tractor Supply. Red Rocket Pets’ mission is to create innovative, meaningful products people truly use—identifying everyday pain points and delivering smart, effective solutions that support clean living, happy pets, and everyday ease.