Join our FREE personalized newsletter for news, trends, and insights that matter to everyone in America

Newsletter
New

The Impact Of Influencers On The Church

Card image cap

Church ministry has dramatically changed in the last 20 years with the rise of social media, YouTube, and podcasts. Christians might listen to their own pastor for 30 minutes a week but watch their favorite podcaster for 30 minutes or more each day.

How should church leaders navigate this outside influence? And how can Christians engage with and deploy this media for discipleship and the spread of the gospel?

In this panel discussion from TGC25, Collin Hansen talks with Ruth Chou Simons, Kyle Worley, and Laura Wifler about how we should think about the relationship of influencers to our churches.


In This Episode

00:00 – The impact of social media

08:05 – Navigating digital influence and accountability

21:51 – Why podcasters gain rapid trust

22:20 – Principles for creating content

24:24 – Identifying unhealthy digital habits

32:33 – Advice for digital ministry leaders

Resource Mentioned: Alone Together by Sherry Turkle


SIGN UP for one of our newsletters to stay informed about TGC’s latest resources.

Help The Gospel Coalition renew and unify the contemporary church in the ancient gospel: Give today.

Don’t miss an episode of The Gospel Coalition Podcast: