Amp Enters Retail With Flagship Store Opening, Us Tour

The AI-powered smart home gym maker is bringing its tech directly to consumers, embracing in-person shopping

Amp is bringing its AI-powered strength training tech to the retail market, embarking on a five-city wellness tour across some of America’s biggest shopping destinations, while also launching its first-ever brick-and-mortar store in Philadelphia.

While the company has built its reputation in the home-gym category, Amp is shifting towards in-person engagement to see how that may boost growth and customer acquisition, giving consumers who may have never heard of the brand the chance to see firsthand how artificial intelligence is redefining fitness and wellness. 

“There’s a whole group of people who would love Amp but will never buy a piece of strength equipment they’ve never touched, because you can’t feel adaptive resistance through a screen,” Amp executive vice president of marketing Ryan Bonnici told Athletech News. “Our site has been the heart of how people buy Amp so far, and that experience is great for people who are ready. Retail is for everyone else, the people who need to put their hands on it first.”

Amp is known for its at-home adaptive resistance system, which features a minimum weight of 5 pounds with the flexibility to increase up to 100 pounds of digital resistance, allowing users to adjust workouts in real-time.

Potential customers will be able to interact with the brand’s adaptive resistance technology, personalized coaching features and real-time performance insights throughout the following locations over the coming months:

• Philadelphia (King of Prussia) – Opening June 26th, 2026
• Scottsdale (Fashion Square) –  August 2026
• Marin County (Village at Corte Madera) – September 2026
• Miami (Aventura Mall) – October 2026
• Newport Beach (Fashion Island), November 2026.

The tour begins at the King of Prussia Mall in Philadelphia, where Amp will enter the retail market officially with its first flagship store. For its opening weekend, the brand will host several events including a raffle and ribbon-cutting ceremony to commemorate the new location.

And there’s a good reason why the brand chose those cities — for their market potential.

“Every city on the tour…was chosen because we see a strong, engaged wellness community there and real long-term potential for Amp’s physical presence,” Bonnici said.

“Philadelphia is our flagship retail market and our immediate priority, but these are markets we’re genuinely excited about as we think about where amp grows next,” he added. “The tour is partly about meeting those communities in person and partly about proving out a model we expect to build on.”

Bonnici said the brand is hoping that firsthand, in-person engagement will build long-term relationships with the brand and create loyal customers, while building community around the product.

“It’s built around community as much as product: shared movement, connection with local wellness leaders and the chance to feel firsthand what makes the technology different,” he explained. “The goal is for someone to walk away understanding what Amp actually does, and having made a real connection, whether or not they buy that day.”